Blog

How to Avoid Eating Yourself – Keyword Cannibalisation

Keyword cannibalisation can dramatically impact the organic search performance of a page. At its best, it can lead to the wrong page ranking from your domain and at its worst it can push the impacted pages off the first page of the SERPS, crippling their organic search performance. Simply put, it’s not unlike driving with […]

Global Change: Google Remove Ads on Right Side of Desktop Search Results

It’s probably the biggest change to Google Adwords in years. It has been confirmed that Google will be removing ads from the right side of its desktop search results and replacing them with additional ads on the top and bottom of the page. The change affects all queries in all languages around the world.   […]

The Power of Listicles

Even if you haven’t heard of the term “listicle”, you’ve definitely read one. While the format isn’t exactly new, it’s been at the forefront of content marketing over the last few years, with blogs and websites producing them on every topic imaginable. So what is a listicle? They’re defined by Oxford Dictionaries (yes, really) as […]

How to make GIFs using Photoshop CS5

GIFs are everywhere, on social media, blogs and websites. These funny little animated images are both popular and on-trend, so if you’re a business you really don’t want to ignore them. With so many online GIF-making sites it is easy to just use an automated GIF creator. But what if the internet goes down? What […]

6 Social Media Podcasts You Should Be Listening To

As Social Media Marketers, we’re always looking out for the latest tools, app updates, algorithm changes, viral videos – the list goes on! Even though we like to set aside a fair amount of time for reading up on the latest social media buzz, new trends and industry changes means there’s always something new to […]

Creating an Ad Account & Granting Access in Facebook Business Manager

Having trouble granting access in Facebook Business Manager? Follow our step by step guide to changing advert access permissions. 1. Go into Advert Accounts Tab under the Business Settings 2. Create a new Advert Account When Creating the new Account: Make sure that the Company’s Name is present when the Advert Account. That the right […]

Top 5 Benefits of Accelerated Mobile Pages (AMP)

What is AMP? Accelerated Mobile Pages (we’ll call it AMP from now on) is a global initiative with one major goal; faster mobile websites. This new project brings a new coding language (AMP HTML) to the table which works by restricting code to increase loading speed and reliability. At the time of writing, the project […]

How to Rigorously Test Your Site Before It Goes Live

A lot of effort goes into creating a new website whether it’s the design, content and user experience. So when it finally goes live to the world, you want to make sure that the user’s first impression is a good one and makes them feel warm and gooey inside. With this in mind, we give […]

16 SEO Skills for Career Success [infographic]

Demand for digital marketing skills is exploding and there are opportunities for people with the right skills to rise to greatness within as little as 5 years. Far from being dead… yet again… SEO is perhaps the most fascinating digital discipline of all. But little has been written about the skills needed to pursue a successful […]