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How to Write for AI Citation: The Structural Rules Most Writers Miss

Your competitors might be getting picked up by ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews. Are you? At a time of zero-click searches, traditional SEO can get people to your link. But writing for LLM citation can get you into the answer itself.  Unlike traditional SEO, which optimises for click-through from SERPs, GEO (Generative […]

The first 200 words of your blog matter most for AI citation. Here’s why.

Data shows that the top 30% of your blog – specifically the first couple hundred words – matters most in the age of AI search. Large Language Models (LLMs) disproportionately value intros when deciding which sources to cite. Content writers and editors who want to be chosen for those all‑important AI summaries should treat the […]

Optimizing Content for Google AI Overviews (2026): A Practical Guide for Content Creators

This year, many digital marketers and content creators are still grappling with how to adapt to AI Overviews (AIO), the biggest shift in Google search since the original PageRank algorithm. With searchers skipping traditional SERPs in favour of AI’s fast results requiring fewer clicks — and recent research by BrightEdge showing that the presence of […]

How to Rank in Google AI Overviews in 2026: What Gemini Really Looks For

With Google AI Overviews (AIO) now appearing in up to 48% of US searches, AIO citation is becoming fundamental to SEO. This blog explains the ranking factors Gemini uses to select sources and gives you a practical strategy to get your existing or new content cited. AI entering Google search was a watershed moment for […]

What Are AI Overviews (Formerly Google SGE) and How Have They Changed SEO?

Since they were introduced between May and October of 2024, AI Overviews have completely changed how Google shows search results, as well as how your content needs to be written, structured and positioned to stay visible.  Last year, a bunch of new acronyms were introduced to those in the digital marketing space. To optimize for […]

GEO vs SEO: Do Traditional Tactics Still Matter in AI Search?

In 2025, AI-powered search engines rivalled traditional search engines for the first time in two decades. In the US alone, some 10% of consumers (around 13 million people) are said to rely on generative search platforms for their search queries. By 2027, this figure is predicted to reach 90 million. Gen Z, in particular, places […]

Part 5: The Future of AI Search: GEO Trends and What’s Next

This year, the search game changed – again. As we’ve explored in Parts 1-4 of our blog series on GEO (Generative Engine Optimisation) thanks to AI platforms and overviews within search engines, we’re witnessing a seismic shift in how people find information online.  The days of scrolling through ten blue links are rapidly giving way […]

Part 4: How to Optimise Your Content for AI – GEO Best Practices

The Search Game Has Changed – Have You? Generative AI has dramatically shifted the digital landscape. Now, models and engines like ChatGPT, Gemini, Copilot, and platforms such as Perplexity AI and Google’s Search Generative Experience (SGE) aren’t just complementing traditional search − they’re fundamentally transforming how users find information and interact with brands online. What […]

How to Self-Host: A Technical Guide

Self-hosting is a powerful way to regain control of your online presence, secure your data, and avoid the pitfalls of third-party platforms. Whether you want to host a website, manage your own cloud storage, or run private communication tools, this guide will show you how to set up your own self-hosted environment easily, even if […]