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Optimizing Content for Google AI Overviews (2026): A Practical Guide for Content Creators

This year, many digital marketers and content creators are still grappling with how to adapt to AI Overviews (AIO), the biggest shift in Google search since the original PageRank algorithm. With searchers skipping traditional SERPs in favour of AI’s fast results requiring fewer clicks — and recent research by BrightEdge showing that the presence of […]

How to Rank in Google AI Overviews in 2026: What Gemini Really Looks For

With Google AI Overviews (AIO) now appearing in up to 48% of US searches, AIO citation is becoming fundamental to SEO. This blog explains the ranking factors Gemini uses to select sources and gives you a practical strategy to get your existing or new content cited. AI entering Google search was a watershed moment for […]

What Are AI Overviews (Formerly Google SGE) and How Have They Changed SEO?

Since they were introduced between May and October of 2024, AI Overviews have completely changed how Google shows search results, as well as how your content needs to be written, structured and positioned to stay visible.  Last year, a bunch of new acronyms were introduced to those in the digital marketing space. To optimize for […]

AEO vs SEO: Optimising for Answers, Not Just Rankings

Anyone working in digital marketing in this AI age can agree, traditional search is so yesterday.  With millions worldwide relying on AI platforms (ChatGPT, Google’s SGE, Perplexity, etc.) and voice-activated assistants (like Alexa or Siri) for faster, simpler, more personalised answers to questions, AI summaries, voice responses and zero-click results dominate. Before, if you researched […]