Blog

Is Your GA4 Lying to You? Here’s What to Check First

In the new era of “Optimizing content for AI overviews”, Google Analytics 4 (GA4) has been live long enough for most teams to assume their setup is fine. In fact, the platform is more complex than Universal Analytics ever was, and the default configuration leaves gaps that may silently corrupt your data.  Below is a […]

What Your Social Media Analytics are Actually Telling You

Most social media reports are full of numbers that feel meaningful and move nothing. Impressions, reach, follower growth, profile visits – they all make a monthly deck look busy. But if you can’t connect any of them to revenue or pipeline, you’re not doing reporting, you’re doing performance theatre. The metrics that actually matter depend […]

Top Basic Excel Formulas Everyone Should Know: A Cheatsheet

Microsoft Excel is a powerhouse when it comes to managing data, especially for small businesses. Whether you’re tracking expenses, managing inventories, or analysing sales, Excel offers a range of tools that can make those tasks easier and more efficient. However, if you’re new to Excel, it can feel a bit overwhelming. The good news? You […]

Ghost Spam: What It Is, Where It Comes From & How To Stop It

If you’ve been monitoring your Google Analytics 4 (GA4) reports recently, you might have noticed unusual spikes in traffic metrics or discrepancies in your data. This can be due to ghost spam, a type of spam that affects your analytics data without actually visiting your site. What is Ghost Spam? The recent deluge of […]

Reporting in 2024: Why Bother?

Marketer: Are they actually going to read this? Will they believe it? Should I present the data in a way that sounds a bit … better? Client: Have they just made all this up? Is this really going to be worth fifteen minutes of my time? Will anyone notice if I just … ignore […]

Driving Conversions: A Deep Dive Into Email Marketing Metrics

Email marketing platforms like Mailchimp, Hubspot and Klaviyo give you a lot of analytics. But which data should you pay attention to and how should you respond? Today, we’re taking a deep dive into the world of email marketing performance metrics and how they can be the game-changer for your digital strategy. Understanding these […]

Online vs In-Store Shopping: Which Is Better?

Are consumers spending more per visit in-store or online? If there’s one thing that we know for sure – it’s that ecommerce is not dead. There are over 24 million ecommerce sites globally – accounting for more than 19% of all retail sales worldwide – with more and more emerging every day. But do people […]

Best Black Friday Websites: 5 Steps To Make Your Site Epic

As the digital landscape continues to change the way consumers shop, the significance of online events like Black Friday has increased. The shift from bustling storefronts to virtual storefronts is more evident than ever, making it imperative for online businesses to master the art of Black Friday preparation and optimization. But before we dive […]

Boost Black Friday Conversions with These 10 Web Design Hacks

As we’re sure you’re fully aware, running a business can be a major challenge at the best of times, and Black Friday is no exception. A lot of business owners fail to realise how important it is to engage visitors with their website design. Many find it ‘easy’ to bring the right people to their […]