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What Is Paid Search Intelligence and Why Does It Matter?

Running paid search campaigns without insights is like driving blindfolded—you’re spending money, but you have no idea if you’re heading in the right direction. Many businesses fall into the trap of overspending on underperforming ads, losing ground to competitors who have a clearer picture of the paid search landscape. Now, imagine knowing exactly what […]

What You Need to Know About PPC in AI-Generated Search Results

The introduction of ads in AI-generated search results – like Google’s Search Generative Experience (SGE) or Bing’s AI-powered search – marks a big shift in the world of paid search advertising. As this is a new area, early adopters who experiment and learn quickly can gain a competitive advantage. What you need to know At […]

Your Complete Ecommerce PPC Guide for 2024

Running an ecommerce business in 2024 is tough. You’ve got competitors popping up everywhere. But while organic traffic and word of mouth are great, they take time. So how do you get in front of the right people right now? That’s where pay-per-click (PPC) advertising comes in. It’s the fast lane for ecommerce businesses […]

How To Boost Your PPC Performance With Google Ad Assets

Pay-per-click (PPC) advertising can be a powerful tool for driving traffic and conversions, but many businesses struggle to get the most out of their campaigns. If you’re looking to boost your PPC performance, Ad Assets in Google Ads could be the game-changer you need. By providing additional information and taking up more real estate on […]

How To Target Your Ideal Customer With TikTok PPC

Imagine a platform teeming with over one billion active users every month, a diverse audience hungry for engaging content. That’s the reality of TikTok, a social media juggernaut where trends explode overnight and brands have the potential to connect with a massive audience.  But with such a vast user base, cutting through the noise […]

Paid Social Media Advertising Guide: From Beginner To Boss

Social media has become an indispensable marketing tool. With billions of users actively engaging on various platforms, it offers a powerful avenue to reach your target audience and achieve your marketing goals. However, simply having a presence on social media isn’t enough. Paid social media advertising is a strategic investment to stand out and […]

Why Do Search Ad Assets (Extensions) Matter: A Complete Guide

Most brands have experienced the impressive conversion power of search ads on Google or Bing. But should you keep them simple or level up your PPC (pay-per-click) campaigns with extra features? Let’s explore the unsung heroes of the advertising scene— Ad Assets.  ‘Do they make that much of a difference?’ we hear you ask. […]

Our Favourite Irish Ads (That Aren’t From Guinness)

Our resident Irishman Barry is here to share the best Irish ads of all time. And that’s right – there’s not a drop of Guinness in site! Give these beauties a watch and get inspired for your next video ad campaign.   1. Lidl – Supporting Ladies Gaelic Football In 2016, Lidl announced […]

Is Getting Your Ad Banned the Best Publicity Opportunity In Marketing?

The ASA (Advertising Standard’s Agency) banned a whopping 52% more ads in 2022 than the year before, and they’re still banning away like never before. While most businesses consider an ad ban embarrassing, many still get a decent ROI (return on investment) from the banned campaign. Simply because it got so much media attention. […]