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The Ultimate Guide to eCommerce Website Optimisation

How to Optimise Your Website for the Best eCommerce Customer Experience The e-commerce landscape has grown exponentially since the onset of the COVID-19 pandemic which increased the demand for online shopping. That said, customers are always looking out for the best prices, the best user experience and, of course, the fastest and most affordable delivery […]

How to Increase eCommerce Conversion Rate in Your Business

You’ve invested time, effort, and money into driving traffic to your eCommerce site through ads, SEO, and a carefully curated product lineup.  Yet, despite all this, your conversion rate isn’t where you want it to be. Visitors come to your site, browse, and maybe even add items to their carts, but nothing. They leave […]

Mastering Ecommerce SEO: 8 Strategies To Skyrocket Sales

Whether you’re the SEO manager for a bigger eCommerce company or an eCommerce business owner trying to grow your online sales, this article is for you. Did you know that around 50% of total eCommerce revenue is driven by organic search, making it the NO #1 sales driver of all marketing channels? (Smart Insights). Yet […]

Your Ecommerce SEO Audit Guide: From Good to Great Search Rankings

With all the competition out there, eCommerce businesses struggle to get their websites ranking well on search engines and in front of their target customers. So, how do you know if your SEO efforts are truly paying off? Maybe you’re wondering if you could get similar results by following a random “SEO hacks” video […]

Your Complete Ecommerce PPC Guide for 2024

Running an ecommerce business in 2024 is tough. You’ve got competitors popping up everywhere. But while organic traffic and word of mouth are great, they take time. So how do you get in front of the right people right now? That’s where pay-per-click (PPC) advertising comes in. It’s the fast lane for ecommerce businesses […]

Your Go-To Shopify SEO Guide: Optimise Your Store Like a Pro

You’ve launched your Shopify store, but how do you ensure it stands out in a sea of competition? With over 4 million Shopify stores out there, optimising for search engines is crucial. So, what does it take to make your Shopify store shine in search results? The answer is simple, great SEO. But is […]

Why Link Building For Ecommerce is Essential for SEO in 2024

In the fast-paced world of ecommerce, where new stores pop up all the time, standing out is not just an advantage—it’s a necessity. If you’ve ever wondered how some online stores seem to effortlessly climb the search engine ranks while others are stuck in the digital doldrums, the answer often lies in one of […]

Ecommerce SEO Guide: Learn To Dominate Search Results

In today’s fiercely competitive online marketplace, standing out and reaching potential customers is a monumental challenge for ecommerce businesses. With countless competitors, simply having an online store is no longer enough. Failing to optimise your ecommerce website for search engines can lead to a cascade of negative consequences. You could be missing out on […]

11 Weird Things People Do When Shopping Online (And How You Can Benefit)

The people who browse your eCommerce website are not logical. They are emotional, biased and hardwired to behave a certain way online. At Digivate, we analyse user psychology and help our clients make better marketing decisions. A lot of these decisions may seem trivial: How to word your value proposition Where to include reviews […]