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Online Reputation Management: How To Protect Your Brand

When was the last time you Googled your brand name? If it’s been a while, now is the time to check. Look carefully at the results on the first and second pages. Are they filled with positive content, or do you see complaints, negative reviews, or misleading information? What shows up in search results […]

9 Crucial Tips for Hiring an Expert and Improve Your Brand Reputation

Who does not want a good reputation? From a small local shop to a multinational company, a good reputation is the key to impressing and attracting repeat customers. If your brand fails to achieve that, you are far behind the competitive crowd. Building a good reputation for your brand is necessary to thrive and stand […]

Brand Collabs: An Expensive Marketing Cheat?

As it becomes harder to stand out online, brand collaborations—or ‘collabs’—have become a go-to strategy for businesses looking to surprise their target audiences.  Whether it’s a natural pairing or a shock-value partnership, brand collabs have the potential to push your visibility beyond your usual audience and boost your engagement. But are these collaborations truly beneficial […]

Are Stock Images Hurting Your Brand?

It’s hard to avoid stock images. Even if your business has a bank of original photos, you’re likely to turn to stock for a relevant article feature image, display ad asset or organic social post. But it seems they’re increasingly putting users off. Have you ever seen the same royalty-free image you used last month […]

Is Getting Your Ad Banned the Best Publicity Opportunity In Marketing?

The ASA (Advertising Standard’s Agency) banned a whopping 52% more ads in 2022 than the year before, and they’re still banning away like never before. While most businesses consider an ad ban embarrassing, many still get a decent ROI (return on investment) from the banned campaign. Simply because it got so much media attention. […]

Forget Taking Over the World: Will AI Destroy Us With Carbon Emissions?

You’re probably bored of the discussion over whether AI will take over the world and destroy us. If you’re like me, you’ll think the conversation is pointless. The world is already being destroyed by the less sexy topic of our own carbon emissions. But amid climate crisis fatigue, environmentalists are waking up to the […]

Online Reputation Campaign

Reputation management, also known as reverse SEO, is an important online marketing strategy designed to help deal with negative publicity online. Negative publicity can appear in a variety of instances but typically it is seen as blog posts, forum comments and online articles. Negative publicity in the search engine result pages (SERPs) can obviously impact brand […]

Sitelinks in google

Sitelinks were designed to help users quickly and efficiently navigate a website from within search engine result pages (SERPs). The purpose of this is to save time and make the search experience faster and more user friendly. Featuring on Google for a while now, sitelinks have evolved and have slowly occupied more and more first […]

Negative Reviews on Local Search – How to Reverse their Impact

As interactivity on the web increases dramatically so does the occasionally worrying subject of people placing negative comments about your business. Online reputation management is increasingly important, especially with regards to local SEO listings. Search engines such as Google look at comments made on websites as part of their local search ranking algorithm, bad comments […]