Blog

10 YouTube Features Most People Don’t Use (But Marketers Should)

YouTube offers far more than the play button, upload flow and basic analytics dashboard most of us use. For marketers, creators and founders, some of its lesser-used features can make videos easier to navigate, simpler to repurpose and more effective at guiding viewers from one piece of content to the next. This guide covers 10 […]

How to Get More Followers on TikTok in 2025 (For Small Businesses)

Struggling to grow your TikTok following? Don’t worry—you don’t need a massive budget or viral dance moves to make it happen. Newsflash – TikTok isn’t just for Gen Z or influencers—it’s a goldmine for small businesses looking to reach new audiences without spending a fortune on ads. With its unmatched organic reach, high engagement […]

How to Create a Facebook Business Page for Your Small Business

So here we are. Once again we’re delving into the ever-changing world of social media to provide you with the basics to get you started on your social media strategy. So without further ado, let’s talk about Facebook: Facebook – the biggest social media platform in the world 37.5% of the world’s population (that’s 3 billion […]

10 Google Doodles We Still Remember

Since the very first Doodle in 1998, there have been thousands and thousands of Google Doodles (and counting). From artists to astronauts, Google have been celebrating birthdays, holiday and all manner of special occasions from all over the world; with their dedicated team of Doodlers coming up with ideas all the time. As Digital Marketers, […]

Twitter For Business: Our Ultimate Guide to Social Media

Twitter, now known as X, is one of the most influential social media platforms in the world.  If you’re a business owner—or the person tasked with creating your company’s social media presence—don’t panic. Managing Twitter for business may seem daunting, but with the right strategy, it can be an incredibly powerful tool to connect with […]

Online Reputation Management: How To Protect Your Brand

When was the last time you Googled your brand name? If it’s been a while, now is the time to check. Look carefully at the results on the first and second pages. Are they filled with positive content, or do you see complaints, negative reviews, or misleading information? What shows up in search results […]

X (Twitter) for Customer Service: The Pros And Cons

As tech giant Apple launches its own support handle, we ask if it’s now obligatory for businesses to use X (Twitter) for good customer service, and discuss the pros and cons. From dating to takeaways, millennials demand instant gratification, so using a social networking site to make a quick complaint makes sense – after all, […]

How to Create a Brand Image on Social Media

In this era of high-tech internet wizardry, businesses need to broaden their horizons and reel in every potential customer they can find. Having a social media presence, should guide them to their target audience and bolster connections through savvy marketing strategies. To craft a standout brand persona on social platforms, you first need to […]

10 Blog Content Ideas & Tips For Writing Engaging Content

Starting a personal blog may be something anyone can do, but not everyone can make it a success. It is not something that happens overnight either, and it does not happen without a fair amount of input. With the right care and attention, a personal blog can become a powerful resource, it can even […]