Blog

One Thing Everyone Forgets When Migrating or Launching a New Website

It was recently said that any competitive website should change or update its design every two years. Also, with regular Google algorithm updates, there are certainly benefits to refreshing your site to improve user experience and maximise conversions. However, there is a crucial element that tends to fall through the cracks.  Namely – website optimisation. […]

Directory Submissions for SEO: The Only Guide You Need

Directory submissions aren’t dead. In fact building links from high-quality, localised and industry-relevant directories might just be one of the most overlooked tactics in the modern SEO’s repertoire. When many people think of directories, they think of spammy link submission sites – the type of directories that will give any website a link, regardless of […]

Staying on Top of Google’s Mobile First Index

With over 85% of the world’s search market and over half of all those searches now taking place on mobile, it’s hardly surprising that Google are talking about a mobile first approach for their search algorithm. Which explains why Google are trialling a new ‘mobile first’ index – shifting their indexing priority from desktop to […]

5 Trends Which Prove The Power Of Mobile

Mobile is a powerhouse, currently accounting for over half of all search traffic, and it doesn’t look to be slowing down in 2018 either. Here are 5 trends for the year ahead and beyond which prove the power of mobile. 1. Mobile First Since the introduction of Google’s ‘mobile-friendly algorithm ’ back in 2015, the […]

GDPR: 3 Guiding Principles You Need to Know

GDPR – General Data Protection Regulation – comes into effect on May 25, 2018. At the heart of this new regulation are three core principles on how you collect and manage your customer and prospect data. These are: The proof that you have opt-in, fully informed consent to use the information The right for those […]

Understanding User Intent For SEO

User intent can be defined as why users are visiting your website and what they are looking for. Are they are looking for information? Are they looking to transact and make a purchase? User intent is now something that Google takes very seriously when determining its organic search results. Whilst previous algorithm updates like Panda […]

Not Advertising Through Video Yet? Why It’s Time to Take Action

90% of information sent to the brain is visual, 93% of all human communication is visual and 65% of people are visual learners. It’s clear that when it comes to messaging, imagery is a good way to go. As the saying goes, if a picture is worth a thousand words, then a video is worth […]

Instagram vs Pinterest: Who Gets The ‘Visual Advertising’ Crown?

Instagram and Pinterest – they pretty much rule the world of visual messaging. Instagram has become so popular that it’s not only a noun anymore, it’s a verb and an adjective too. Because for an event, outfit, scene or even breakfast to be truly on the money in 2017 – it absolutely has to be […]

Bing Ads: Why The Underdog To Google’s AdWords Is a Winner

It’s all too tempting when it comes to paid advertising to focus all your efforts on Google Ads − it does hold the majority market share by a country mile after all. But that doesn’t mean to say that you should be leaving Bing Ads as a mere afterthought, or even ignoring it altogether. […]