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Email For Business: Boost Sales with Effective Email Marketing

Why should you even care about email marketing? Isn’t social media the best way to reach the largest market online?  Did you know, that average social media engagement is 1.26% – that means each social media post you create will, on average, only reach 1 out of every 100 followers. That’s tiny! On the […]

Driving Conversions: A Deep Dive Into Email Marketing Metrics

Email marketing platforms like Mailchimp, Hubspot and Klaviyo give you a lot of analytics. But which data should you pay attention to and how should you respond? Today, we’re taking a deep dive into the world of email marketing performance metrics and how they can be the game-changer for your digital strategy. Understanding these […]

23 Must-Have Content Creation Tools for 2024

2024 has gone by but 2025 is here, luckily for you, our 2024 content creation tools are still helpful. AI is disrupting, marketing desperately needs to catch up with the times, and tech is way ahead of it. SEO tools are getting cleverer. Design software is becoming more intuitive. And AI will be increasingly […]

Mailchimp vs MailerLite – Which Email Marketing Platform is Better?

Email marketing is a type of direct marketing that uses email to promote a business to a group of people, who are either a) existing customers or b) have signed up to an email list. In the age of flashy social media marketing, many think that email marketing is boring, outdated, or pointless. On the […]