Blog

What Your Social Media Analytics are Actually Telling You

Most social media reports are full of numbers that feel meaningful and move nothing. Impressions, reach, follower growth, profile visits – they all make a monthly deck look busy. But if you can’t connect any of them to revenue or pipeline, you’re not doing reporting, you’re doing performance theatre. The metrics that actually matter depend […]

Why Is My Website Not Generating Leads?

You’ve invested time and money into building a sleek website (and it looks great), yet the leads just aren’t coming in. It’s frustrating—your website is live, functional, and attractive, but it’s not doing the one thing it’s supposed to: drive conversions. And no conversion = no money. Sadly, a great-looking website is just the […]

11 Trust Signals You Should Have on Your Website

When a user lands on your website for the first time, they make a lot of snap judgements about your business. Many of these are subconscious. But when it comes to how much they trust you, these judgments determine whether or not they’ll get in touch or buy your stuff. Trust signals are the subtle […]

Our CRO Specialist Shares the 5 Most Common Homepage Mistakes Businesses Make

Many businesses spend thousands driving traffic to their homepage. Fewer businesses do the work to ensure those who arrive go on to buy.  Your homepage needs to pull users in, tell them what you offer, and encourage them to take the next step, all within seconds. But it can be difficult to do all […]

Which Review Platform Is Best For Your Website?

Online reviews hold huge power for businesses and websites. They act as a virtual word-of-mouth recommendation, influencing customer decisions.  Imagine walking into a store and being greeted by a dozen satisfied customers raving about their experience. Online reviews offer that same level of endorsement, showcasing real customer experiences to the world.  Positive reviews establish […]

Conversion Funnel Analysis: How To Optimise Your Path To Profit

What makes someone use your business? It’s an eternal question with no single answer. But this hasn’t stopped Conversion Rate Optimisation specialists and savvy marketers from dissecting each and every stage of the user journey.  In this blog post, we’ll explain how to analyse your conversion funnel. We’ll take you from the moment a […]

11 Weird Things People Do When Shopping Online (And How You Can Benefit)

The people who browse your eCommerce website are not logical. They are emotional, biased and hardwired to behave a certain way online. At Digivate, we analyse user psychology and help our clients make better marketing decisions. A lot of these decisions may seem trivial: How to word your value proposition Where to include reviews […]

Defining the CRO Process: DOs and DON’Ts of Conversion Rate Optimisation

If you are like the majority of our clients, you come to us with a problem: “How can I scale the amount of traffic I receive, so I can make more money?” or “I just want to get more conversions from my website.” The thing with traffic is that it’s merely a starting point – […]