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Core Web Vitals (CWV) in 2026: The Technical SEO Checklist That Actually Moves Rankings

In 2026, Core Web Vitals (CWV) – the three main signals that tell Google whether a page is experienced as fast, interactive and stable by a human searcher – remain a hot topic among developers and digital marketers alike, as Google continues to refine how performance signals impact search rankings. CWV, which act as the […]

What Are AI Overviews (Formerly Google SGE) and How Have They Changed SEO?

Since they were introduced between May and October of 2024, AI Overviews have completely changed how Google shows search results, as well as how your content needs to be written, structured and positioned to stay visible.  Last year, a bunch of new acronyms were introduced to those in the digital marketing space. To optimize for […]

AEO vs SEO: Optimising for Answers, Not Just Rankings

Anyone working in digital marketing in this AI age can agree, traditional search is so yesterday.  With millions worldwide relying on AI platforms (ChatGPT, Google’s SGE, Perplexity, etc.) and voice-activated assistants (like Alexa or Siri) for faster, simpler, more personalised answers to questions, AI summaries, voice responses and zero-click results dominate. Before, if you researched […]

SXO vs SEO: Why Search Experience Optimisation Is the Future

2025 didn’t just change digital marketing, it flipped the entire playbook. Search engine optimisation (SEO) is no longer what it was, thanks to Google’s major algorithm changes, which prioritise AI-powered content evaluation, search intent and website performance factors. Above all, the enhanced focus on user experience (UX) has fundamentally shifted what must be prioritised when […]

Part 4: How to Optimise Your Content for AI – GEO Best Practices

The Search Game Has Changed – Have You? Generative AI has dramatically shifted the digital landscape. Now, models and engines like ChatGPT, Gemini, Copilot, and platforms such as Perplexity AI and Google’s Search Generative Experience (SGE) aren’t just complementing traditional search − they’re fundamentally transforming how users find information and interact with brands online. What […]

A Helpful Guide To The Creation Of International Website Versions

Suppose you see great chasms of unused marketing space abroad in other countries and just know you want that success, and fast. Even if good competition exists you still think success can be made. You’re going to need to create international websites, honed to their location, many of them in other languages. When you […]

11 Digital PR & Link Building Metrics You Need To Track

When it comes to digital marketing, tracking the success of your link-building and digital PR campaigns has never been more important. Whether you’re aiming for higher search engine result rankings or boosting your brand visibility, the metrics you choose to measure can make or break your strategy. And let’s be honest, SEO and digital […]

Mastering Ecommerce SEO: 8 Strategies To Skyrocket Sales

Whether you’re the SEO manager for a bigger eCommerce company or an eCommerce business owner trying to grow your online sales, this article is for you. Did you know that around 50% of total eCommerce revenue is driven by organic search, making it the NO #1 sales driver of all marketing channels? (Smart Insights). Yet […]

Online Reputation Management: How To Protect Your Brand

When was the last time you Googled your brand name? If it’s been a while, now is the time to check. Look carefully at the results on the first and second pages. Are they filled with positive content, or do you see complaints, negative reviews, or misleading information? What shows up in search results […]