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10 Key Website Design Principles (infographic)

An effective website shares common goals with its users – and makes it simple for those goals to be achieved. (Possible goals include a sale, a donation, or simply the delivery of information). The goal is what the user wants and it’s the reason for the website’s existence. Good website design transforms the user experience […]

14 Ways to Spot a Bad SEO Agency (infographic)

There are some truly excellent Search Engine Optimisation agencies out there, delivering strong and sustainable growth in search engine traffic and sales for their clients. But unfortunately there are also some very bad SEO agencies – and they can be extremely dangerous. If you’re a marketing head and think you could spot a bad agency, […]

Benefits of Negative Keywords in Paid Search (PPC) and Useful Tips

“Negative Keywords” are customer search queries you DO NOT want your business to be found for in the search engines. For example, let’s say you are bidding on the key-phrase “james bond” to advertise a DVD collection. You opt for a “phrase match” bid to capture more traffic but you don’t want your ads to […]

Online Reputation Campaign

Reputation management, also known as reverse SEO, is an important online marketing strategy designed to help deal with negative publicity online. Negative publicity can appear in a variety of instances but typically it is seen as blog posts, forum comments and online articles. Negative publicity in the search engine result pages (SERPs) can obviously impact brand […]

Sitelinks in google

Sitelinks were designed to help users quickly and efficiently navigate a website from within search engine result pages (SERPs). The purpose of this is to save time and make the search experience faster and more user friendly. Featuring on Google for a while now, sitelinks have evolved and have slowly occupied more and more first […]

Negative Reviews on Local Search – How to Reverse their Impact

As interactivity on the web increases dramatically so does the occasionally worrying subject of people placing negative comments about your business. Online reputation management is increasingly important, especially with regards to local SEO listings. Search engines such as Google look at comments made on websites as part of their local search ranking algorithm, bad comments […]

Google Image Search Ads

As you may have heard Google this week announced the release of their new image search ads to the AdWords platform. These are billed just the same as normal ads and built with the help of the display ad builder inside AdWords. This effectively shows a thumbnail image inside the traditional text ad seen across […]