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The first 200 words of your blog matter most for AI citation. Here’s why.

Data shows that the top 30% of your blog – specifically the first couple hundred words – matters most in the age of AI search. Large Language Models (LLMs) disproportionately value intros when deciding which sources to cite. Content writers and editors who want to be chosen for those all‑important AI summaries should treat the […]

The Modern Marketing Triangle: 3 Keys to Success [Infographic]

Many traditional marketing models now seem ancient and obsolete. New strategic models are needed – not just for text books and academics but for managers. Businesses need practical templates on which to build the next generation of actionable marketing strategies – with a mix of tactics that work online. Offline is still important – but the […]

21 Productivity Tools For Digital Marketers & Agencies In 2024

It won’t be shocking for you to know that as a digital marketing agency, we spend a lot of time on computers, tablets, and phones. To make our lives easier and our work more efficient, we use a tonne of different tools and apps that we’ve become pretty dependent on over the last couple […]

27 Link Building Opportunities for a New Website

Launching a new website in 2024? Congratulations! Although launching a new site can be a slightly stressful experience, it can also be tremendously exciting. There are few better feelings in business or life than going from nothing to something overnight. In effect, this is exactly what happens when you launch a new site. If you […]

Best Black Friday Websites: 5 Steps To Make Your Site Epic

As the digital landscape continues to change the way consumers shop, the significance of online events like Black Friday has increased. The shift from bustling storefronts to virtual storefronts is more evident than ever, making it imperative for online businesses to master the art of Black Friday preparation and optimization. But before we dive […]

The Power of Listicles

Even if you haven’t heard of the term “listicle”, you’ve definitely read one. While the format isn’t exactly new, it’s been at the forefront of content marketing over the last few years, with blogs and websites producing them on every topic imaginable. So what is a listicle? They’re defined by Oxford Dictionaries (yes, really) as […]

How to make GIFs using Photoshop CS5

GIFs are everywhere, on social media, blogs and websites. These funny little animated images are both popular and on-trend, so if you’re a business you really don’t want to ignore them. With so many online GIF-making sites it is easy to just use an automated GIF creator. But what if the internet goes down? What […]

Local SEO – A Step By Step Guide to Ruling Your Turf!

If you are a small business operating in a fixed location and you are not doing local SEO, you’re missing out big time. The number of localised searches conducted on personal computers has been steadily on the increase for years now, but the rapid spread of mobile technology has now made local search activity universal. […]

TV Advertising vs. Digital Marketing – Infographic

With digital marketing paving the way for modern-day advertising, it’s time television followed their lead. We look at some comparisons between the costs of TV advertising with SEO and PPC campaigns. So I was watching television the other night and something incredible happened. An amazing plot twist in the new season of Game of Thrones? […]