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Top 10 Most Creative & Best PPC Campaigns Of All Time

PPC doesn’t have to be boring! In the performance-driven world of paid search, it’s easy to forget how to be creative. A fun, innovative, and well-executed PPC campaign can work wonders for your business. We’ve researched and compiled the 10 of the most creative paid search campaigns of all time. First Things First, What […]

An Idiot’s Guide to Social Media: Pinterest for Beginners

So you read our last two posts and decided you just couldn’t get enough eh? Well welcome back to our social media series; we’re bringing you quick idiot’s guides to social media sites to get you started on you social media marketing journey. This week, it’s every foodies’ favourite: Pinterest – A Beginner’s Guide Pinterest […]

Local SEO – A Step By Step Guide to Ruling Your Turf!

If you are a small business operating in a fixed location and you are not doing local SEO, you’re missing out big time. The number of localised searches conducted on personal computers has been steadily on the increase for years now, but the rapid spread of mobile technology has now made local search activity universal. […]

Title and Meta Description Length Tool

Good titles and meta descriptions are essential for SEO. But creating effective and keyword-optimised ones can be tedious and challenging. In particular, it can be tricky to make everything just the right character-length while trying to include all the information you hoped for. I use this simple Excel spreadsheet which makes managing character count a […]

10 Ways to Integrate Search, Social and Content

Many SEO, PPC and Social Media teams work in isolation from each other with little or no integration between campaigns. Communication and coordination between the departments can be very poor if it happens at all. This an unfortunate situation but it is a common one in brands and agencies alike. The lack of integration and […]

TV Advertising vs. Digital Marketing – Infographic

With digital marketing paving the way for modern-day advertising, it’s time television followed their lead. We look at some comparisons between the costs of TV advertising with SEO and PPC campaigns. So I was watching television the other night and something incredible happened. An amazing plot twist in the new season of Game of Thrones? […]

Responsive Web Design, Dedicated Mobile Site or Mobile App – How to Choose?

More than ever people are accessing content on the move, with mobile devices fast becoming our primary way of accessing information. If you want people to buy your products, use your service, locate you or contact you, a mobile optimized website has arguably become the best tool available. But there’s still a debate that many […]

The E-Commerce Marketing Mix: 8 Principles (infographic)

Getting buyers to visit, buy and keep buying is the essence of marketing for websites selling things online. When people share your content with their friends, your campaigns gain far more reach at no additional cost. Selling online requires a specialised marketing mix – but the same principles can be applied to almost any website. […]

10 Key Website Design Principles (infographic)

An effective website shares common goals with its users – and makes it simple for those goals to be achieved. (Possible goals include a sale, a donation, or simply the delivery of information). The goal is what the user wants and it’s the reason for the website’s existence. Good website design transforms the user experience […]