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How to Perfect Customer Segmentation for Digital Marketing

Want to know how to group your audience into segments to grow your business? In this article, we’ll cover the benefits of customer segmentation in PPC, SEO, CRO, content and social media marketing, and how to create customer segments for each. What is Customer Segmentation? Customer segmentation (or audience segmentation) is the process of grouping […]

Boost Black Friday Conversions with These 10 Web Design Hacks

As we’re sure you’re fully aware, running a business can be a major challenge at the best of times, and Black Friday is no exception. A lot of business owners fail to realise how important it is to engage visitors with their website design. Many find it ‘easy’ to bring the right people to their […]

Develop a Winning Content Strategy Plan in 8 Easy Steps

Many businesses neglect content marketing in favour of paid advertising.  And even when businesses realise the value of developing a content strategy plan, they don’t know what to do. Instead of analysing their customer profiles, the state of their business and their industry, they jump straight into execution. This type of “strategy” is doomed to […]

Optimising Website Images for Better Performance & SEO

Non-optimised images could be one of the main reasons why your website is slow for its visitors. In this article, we will guide you through the process of optimising images for better performance and SEO. When we talk about optimisation, it usually means reducing the size of images without compromising on the quality. According to […]

10 Fantastic Benefits of PPC Advertising

Every business is looking for low-cost and high-impact advertising options, especially during the coronavirus pandemic. Customers are now spending more time online than normal, yet businesses are tightening their marketing budgets. “Should I stop advertising or keep going?” – is probably something that has crossed your mind. Many of our clients are turning to pay-per-click […]

Defining the CRO Process: DOs and DON’Ts of Conversion Rate Optimisation

If you are like the majority of our clients, you come to us with a problem: “How can I scale the amount of traffic I receive, so I can make more money?” or “I just want to get more conversions from my website.” The thing with traffic is that it’s merely a starting point – […]

6 Proven Ecommerce Marketing Tactics That Will Explode Your Sales

If you are an ecommerce brand, you need the right marketing strategy to grow your business. A sound ecommerce strategy can help you build brand awareness, obtain new customers and drive customer loyalty. But where do you start? You can read all day long about strategies and tactics for growing your online store, but you […]

Increase Your Revenue by Integrating PPC Campaign on Search and Social Media

In this article, we will show you how to manage an integrated PPC campaign on search and social media to increase your conversions. If you’re like most marketers, you are probably overwhelmed by abundant choices, so you just stick with what you know. Decision fatigue is why so many experts in online marketing specialise in […]

What Is Neuromarketing and Why Is It Essential for Modern Marketers

Find out today how Digivate utilises the power of neuromarketing and evidence-based science to help you achieve quicker and better results.