Blog

The Importance Of EEAT In Health Websites

Search Engine Optimisation (SEO) is the practice of optimising a website and its content to improve its visibility in search engine results pages (SERPs). For health-related websites, strong SEO is crucial. It allows users seeking health information to find your website easily, leading to increased website traffic, potential patients or customers, and ultimately, improved […]

Why Do Search Ad Assets (Extensions) Matter: A Complete Guide

Most brands have experienced the impressive conversion power of search ads on Google or Bing. But should you keep them simple or level up your PPC (pay-per-click) campaigns with extra features? Let’s explore the unsung heroes of the advertising scene— Ad Assets.  ‘Do they make that much of a difference?’ we hear you ask. […]

Driving Conversions: A Deep Dive Into Email Marketing Metrics

Email marketing platforms like Mailchimp, Hubspot and Klaviyo give you a lot of analytics. But which data should you pay attention to and how should you respond? Today, we’re taking a deep dive into the world of email marketing performance metrics and how they can be the game-changer for your digital strategy. Understanding these […]

11 Effective Social Media Crisis Management Tips

When you’re operating a dynamic social media strategy, it’s easy to get it wrong sometimes. And going viral for the wrong reasons is terrifying! But a social media crisis is an opportunity to show what you’re really all about and make a genuine connection with your followers. So, how do you correct your brand […]

Conversion Funnel Analysis: How To Optimise Your Path To Profit

What makes someone use your business? It’s an eternal question with no single answer. But this hasn’t stopped Conversion Rate Optimisation specialists and savvy marketers from dissecting each and every stage of the user journey.  In this blog post, we’ll explain how to analyse your conversion funnel. We’ll take you from the moment a […]

8 Prototyping Tools That Streamline Design & Development

The world of digital design and development is forever in flux. So what’s new? Well, it’s now easier than ever to explore your ideas before you action them thanks to today’s newfangled prototyping tools. They’re even providing opportunities for collaboration between UX (User Experience) and UI (User Interface) specialists, marketing managers, and other stakeholders. […]

TikTok SEO: How To Do TikTok Keyword Research

It’s happening. The worlds of SEO and social media marketing are colliding. Adobe surveyed a multi-generational group of consumers and found that a whopping 41% had used TikTok as a search engine*. When it comes to Gen Z – and a lesser extent, millennials – TikTok is the go-to for many search queries. Google has acknowledged […]

Our Favourite Irish Ads (That Aren’t From Guinness)

Our resident Irishman Barry is here to share the best Irish ads of all time. And that’s right – there’s not a drop of Guinness in site! Give these beauties a watch and get inspired for your next video ad campaign.   1. Lidl – Supporting Ladies Gaelic Football In 2016, Lidl announced […]

Measuring Progress: A Look Into Content Marketing Metrics

Content marketing can increase your organic traffic, boost your domain rating and get new prospects interested in what you offer. To achieve all this, though, it’s crucial to track your data and adapt your strategy.  These content marketing metrics act as a tool to figure out what’s effective, what’s not, and how to stand […]