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The 10 Worst Uses of AI in Marketing Ever

From embarrassing celebrity deepfakes in ads to ChatGPT disclaimers in product descriptions, the era of AI fails is upon us. Read on for the 10 worst uses of AI in marketing ever. Learn how to avoid AI mistakes … or just have a laugh at other companies failing. I need digital marketing advice   […]

11 Weird Things People Do When Shopping Online (And How You Can Benefit)

The people who browse your eCommerce website are not logical. They are emotional, biased and hardwired to behave a certain way online. At Digivate, we analyse user psychology and help our clients make better marketing decisions. A lot of these decisions may seem trivial: How to word your value proposition Where to include reviews […]

Is Getting Your Ad Banned the Best Publicity Opportunity In Marketing?

The ASA (Advertising Standard’s Agency) banned a whopping 52% more ads in 2022 than the year before, and they’re still banning away like never before. While most businesses consider an ad ban embarrassing, many still get a decent ROI (return on investment) from the banned campaign. Simply because it got so much media attention. […]

Ecommerce CMS: Choosing the Best Platform for Your Online Store

eCommerce is a different beast entirely when it comes to website development. And finding the right CMS for your eCommerce platform is not an easy decision to make. In this article, we will take a look at why selecting the right CMS for your eCommerce store is so crucial, as well as which one […]

Optimise Your Pinterest Advertising Strategy For Max Impact

So Pinterest Advertising is the latest social development to open its doors to marketers; hollers and whoops in the marketing sector aside, this poses an incredibly exciting and challenging time for marketers and advertisers. After the initial excitement, the Digivate team sat back and thought to ourselves ‘How do I speak to the right […]

Mastering TikTok For Ecommerce Marketing: 9 Effective Strategies

For many, TikTok is a mere recreation – even a passing fad. But one thing is for sure: TikTok is the fastest-growing social media platform in history with over 2 billion downloads and 689 million highly engaged 16-24-year-olds globally. Since its launch in September 2016, TikTok has rapidly become one of the most talked-about […]

Online vs In-Store Shopping: Which Is Better?

Are consumers spending more per visit in-store or online? If there’s one thing that we know for sure – it’s that ecommerce is not dead. There are over 24 million ecommerce sites globally – accounting for more than 19% of all retail sales worldwide – with more and more emerging every day. But do people […]

9 Eye-Opening Examples of Behavioural Economics in Marketing

As consumers, we think we know why we buy. The reality is more complicated. Did you know that 95% of our decisions are driven by subconscious urges? We are not rational agents making informed decisions. We are creatures of habit and instinct, making decisions more on gut feeling and psychological biases than rational consideration. […]

A Guide To An Easy Website Migration For Your CMS

Moving your website over to a new content management system (CMS) can seem like a scary ordeal. You want it to go smoothly as possible without any interruption to your organisation or your users. In this article, we will go through what a CMS migration is and how you can do it flawlessly. But let’s […]