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What Is A Kaizen Event & How To Plan An Impactful One

A Kaizen Event (or Kaizen Day) is a key to Japan’s competitive success over traditional western management. Japanese organisations continuously and mindfully initiate gradual change – a philosophy that we’ve now wholly incorporated into our agency management processes at Digivate. Kaizen Days have helped us to automate some of the internal agency processes, serve […]

The Ultimate Guide to Video SEO: YouTube, TikTok & More

Utilising video is a great way to gain exposure and expand your reach further. It is also a great way to drive traffic to your site, build links, own more real estate in the SERPs and gain video postings within the blended search results. You can post videos onsite, offsite or both. With respect […]

20 Effective SEO Tips To Help Boost Your Online Presence In 2024

Starting and running a business can be daunting and building a strong online presence from nothing can seem almost impossible in the early days. Success requires a heady mix of technology and marketing expertise from the outset. Here are twenty simple but very powerful tips you can implement to help your business succeed online.  […]

Google Penalty: Recovery, Prevention, & Best Practices

“Google penalty… Manual action… Unnatural links.” (Oh, gosh! What do we do now? How long will it take to recover?) It’s a horrible feeling. For a business owner, manager or marketing professional, having your website get hit by a Google penalty can be one of the most terrifying experiences of your career. It can take […]

Mastering A Technical SEO Audit In 2024: A Step-by-Step Guide

Optimising your website for search engines will help you to improve your online visibility.  Search engine optimisation is the process of improving the quality and quantity of website traffic from search engines. A Technical SEO audit is the foundation of a high-performing website. However, most people find it difficult to perform a technical SEO […]

What Happened to the Metaverse?

Mark Zuckerberg’s metaverse was supposed to be the future. Instead of scrolling Facebook on our phones, we would prowl our living rooms in hefty AR (augmented reality) headsets, chatting to friends on the other side of the new world. It was a hot topic. Humanity prepared to jump from one new normal to another. […]

Why is Google Obsessed With Reddit?

Have you been seeing Reddit results for a huge number of your Google search queries recently? It’s not just you. Once a fringe forum for discussions on anime and D&D, Reddit is now the leading search engine’s go-to source of information.  But why is Google obsessed with Reddit? Is it because users are crying […]

Paid Social Media Advertising Guide: From Beginner To Boss

Social media has become an indispensable marketing tool. With billions of users actively engaging on various platforms, it offers a powerful avenue to reach your target audience and achieve your marketing goals. However, simply having a presence on social media isn’t enough. Paid social media advertising is a strategic investment to stand out and […]

The Importance of Content in Boosting Your Online Presence

Want to dominate the online world? Skip the gimmicks and focus on what truly matters: powerful content. This post cuts through the fluff and dives into why content is your secret weapon for building an unforgettable online presence. Here’s what you’ll learn: Why content beats everything else in the digital game. Which content types […]