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11 Effective Social Media Crisis Management Tips

When you’re operating a dynamic social media strategy, it’s easy to get it wrong sometimes. And going viral for the wrong reasons is terrifying! But a social media crisis is an opportunity to show what you’re really all about and make a genuine connection with your followers. So, how do you correct your brand […]

TikTok SEO: How To Do TikTok Keyword Research

It’s happening. The worlds of SEO and social media marketing are colliding. Adobe surveyed a multi-generational group of consumers and found that a whopping 41% had used TikTok as a search engine*. When it comes to Gen Z – and a lesser extent, millennials – TikTok is the go-to for many search queries. Google has acknowledged […]

Optimise Your Pinterest Advertising Strategy For Max Impact

So Pinterest Advertising is the latest social development to open its doors to marketers; hollers and whoops in the marketing sector aside, this poses an incredibly exciting and challenging time for marketers and advertisers. After the initial excitement, the Digivate team sat back and thought to ourselves ‘How do I speak to the right […]

Mastering TikTok For Ecommerce Marketing: 9 Effective Strategies

For many, TikTok is a mere recreation – even a passing fad. But one thing is for sure: TikTok is the fastest-growing social media platform in history with over 2 billion downloads and 689 million highly engaged 16-24-year-olds globally. Since its launch in September 2016, TikTok has rapidly become one of the most talked-about […]

23 Must-Have Content Creation Tools for 2024

2024 has gone by but 2025 is here, luckily for you, our 2024 content creation tools are still helpful. AI is disrupting, marketing desperately needs to catch up with the times, and tech is way ahead of it. SEO tools are getting cleverer. Design software is becoming more intuitive. And AI will be increasingly […]

Building Social Media Buzz: The Power Of Branded Hashtags

Some brands seem to effortlessly stand out on social media. They start trends rather than jump on them, post memes which actually land, and seem to get free shoutouts all over the place. There’s often a lot more strategy that goes into this success than you think. And we’re here to talk about one […]

TikToks Vs. Instagram Reels: Which Platform Is Better?

The great short-form showdown of our times is raging on. So how do you decide which social media platform is the best focus for your brand? In this blog post, we’re going to answer some important questions: Which platform has the most users and which gets the most engagement? Are TikToks or Instagram Reels […]

How to make GIFs using Photoshop CS5

GIFs are everywhere, on social media, blogs and websites. These funny little animated images are both popular and on-trend, so if you’re a business you really don’t want to ignore them. With so many online GIF-making sites it is easy to just use an automated GIF creator. But what if the internet goes down? What […]

6 Social Media Podcasts You Should Be Listening To

As Social Media Marketers, we’re always looking out for the latest tools, app updates, algorithm changes, viral videos – the list goes on! Even though we like to set aside a fair amount of time for reading up on the latest social media buzz, new trends and industry changes means there’s always something new to […]