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21 Productivity Tools For Digital Marketers & Agencies In 2024

It won’t be shocking for you to know that as a digital marketing agency, we spend a lot of time on computers, tablets, and phones. To make our lives easier and our work more efficient, we use a tonne of different tools and apps that we’ve become pretty dependent on over the last couple […]

106 Lesser Known Holidays You Should Add to Your Social Media Calendar

Holidays and international celebration days can provide much-needed inspiration for your social media calendar. You probably don’t need us to remind you about Christmas or Valentine’s Day. But there are many more holidays that might be relevant to your brand or target audience.  In this article, we’ll introduce you to 106 lesser-known holidays that can […]

Brand Collabs: An Expensive Marketing Cheat?

As it becomes harder to stand out online, brand collaborations—or ‘collabs’—have become a go-to strategy for businesses looking to surprise their target audiences.  Whether it’s a natural pairing or a shock-value partnership, brand collabs have the potential to push your visibility beyond your usual audience and boost your engagement. But are these collaborations truly beneficial […]

Digital Marketing Anniversary Calendar

Creating a full social media calendar requires a lot of content ideas. Once you’ve worked on International Day of and a few of the latest trending topics, it’s easy to lose momentum. But one great way to fill out your calendar with interesting content is to check if the month contains any significant anniversaries relevant […]

Social Media Domination: 20 Essential Tips For Your Feed

Everybody knows their business should be more active on social media channels like Facebook, Instagram, TikTok, and X (previously Twitter), but it’s not always easy to know where to start. Companies that have built their business through traditional advertising mediums like print and television have grown accustomed to having total control over the way […]

Instagram Photography: 12 Tips So Your Content Stands Out

With over 1.4 billion monthly users worldwide and more than 100 million photos uploaded every day, it can be hard to cut through the huge amount of content posted on Instagram. The platform has made it far more accessible and affordable for people who have an interest in photography to share their images, resulting […]

Why Invest In Facebook Advertising & How To Set It Up

The advertising landscape can be overwhelming, with countless platforms vying for your attention. It’s easy to get lost in the complexities of targeting, bidding, and analytics, leaving you questioning if your advertising efforts are delivering results. Facebook advertising offers a clear path to overcoming these challenges. With its massive user base, targeting capabilities, and […]

How To Target Your Ideal Customer With TikTok PPC

Imagine a platform teeming with over one billion active users every month, a diverse audience hungry for engaging content. That’s the reality of TikTok, a social media juggernaut where trends explode overnight and brands have the potential to connect with a massive audience.  But with such a vast user base, cutting through the noise […]

The Ultimate Guide to Video SEO: YouTube, TikTok & More

Utilising video is a great way to gain exposure and expand your reach further. It is also a great way to drive traffic to your site, build links, own more real estate in the SERPs and gain video postings within the blended search results. You can post videos onsite, offsite or both. With respect […]