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So here we are. Once again we’re delving into the ever-changing world of social media to provide you with the basics to get you started on your social media strategy.
So without further ado, let’s talk about Facebook:
Facebook – the biggest social media platform in the world
37.5% of the world’s population (that’s 3 billion people of all ages) are signed up for Facebook.
Another incredible statistic that proves that Facebook is a big part of everyone’s lives?
In 2024, people spent an average of 143 minutes a day on Facebook. That may not seem like a lot but that’s over 2 hours. Back in 2011, 1 in 7 minutes spent online was spent on Facebook (and, incredibly, that rose to 1 in 5 in the UK) – I wonder what it is today!
If you want to reach a mass market, there are few places better to advertise than Facebook.
Did you know that the UK has the highest percentage of social media users than anywhere else in the world?
82.8% of Britons use social media. This means that Facebook has an incredible potential to reach your target audience at scale.
Make the most of social media marketing
Now that you see the scale and importance of having a Facebook presence, stop and ask yourself: “What do you want to say about your brand your values and mission?” You need to have a point of view.
How to Create a Facebook Business Page (Step-by-Step Guide)
If you’re running a small business, having a Facebook Business Page is a no-brainer. It helps you connect with customers, promote your products, and build your brand—all for free. Whether you’re on your phone or computer, here’s how to get your page up and running.
Creating a Facebook Business Page on Mobile
If you’re always on the go, setting up your page from your phone is quick and easy. Here’s how:
1️⃣ Open the Facebook app and tap your profile picture to open the Menu.
2️⃣ Tap Pages, then select Create in the top left.
3️⃣ Name your Page—this should be your business name or something easily searchable. Tap Next.
4️⃣ Choose a Category that best describes your business.
5️⃣ Tap Create to make it official!
6️⃣ Once you have created a Facebook page, add important details and business information like:
- A short bio about your business.
- Contact info (phone number, email, or website).
- Your business location (if you have one).
- Operating hours so customers know when you’re open.
7️⃣ Make it visually appealing! Upload a profile picture (your logo works great) and a cover photo (a nice image of your products, store, or service).
8️⃣ Build your audience by inviting friends, family, and past customers to like your page.
9️⃣ Turn on notifications to stay on top of comments, messages, and engagement.
Tap Done—your business is now on Facebook!
Creating a Facebook Business Page on a Desktop
If you prefer working from a computer, the process is just as simple:
1️⃣ Log in to your personal account on Facebook and find Pages on the left-hand menu.
2️⃣ Click Create New Page under Your Pages and Profiles.
3️⃣ Enter your Page Name and Category (this helps people find your business).
4️⃣ Click Create Page—boom, your page is live!
5️⃣ Add key details like your Bio, Profile Picture, and Cover Photo to make your page stand out.
Next Steps: Making Your Page Work for You
- Add a call-to-action (CTA) button – This could be “Shop Now,” “Book Appointment,” or “Message Us” to encourage customer interaction.
- Post your first update – Introduce yourself! Share your story, a photo of your product, or a special offer to get engagement rolling.
- Stay active – Post regularly, reply to comments and messages, and engage with your audience to build trust and credibility.
- Promote your page – Invite friends, share your page in Facebook groups, and consider running Facebook Ads to reach more customers.
- Explore Facebook business tools – Facebook offers features like Events, Offers, and Facebook Shops that can help boost sales and visibility.
Your page is now set up and ready to bring in customers. So go ahead—start posting, engaging, and growing your business!
What’s your brand image on Facebook?
How to figure out your brand image on Facebook?
“Can I treat my company’s Facebook page in the same way as my personal Facebook page?”
“Do I have to act serious or can I be light-hearted?”
– you’ve probably asked these questions when setting up your company page.
The answer is: that it depends on the nature of your business.
If you’re selling biscuits you probably can be cheeky.
But if you are a tax lawyer, no one wants to see pictures of the office party.
We can help you use Facebook’s Data Insights to see what actually drives traffic; look at when your fans are online and which previous posts have garnered the most attention.
If your fans like talking to you, give them even more reason to do so.
What Type of Content Should You Post on a Facebook Business Page?
When we are talking about social media content, we are talking about 2 things: message and format.
The message is what you say and the format is your delivery.
Engaging social content is all about storytelling. Every business should have a story.
What’s your company story? Why do you exist? How are you making the world a better place?
Stories are relatable, which is why they are easier to remember than facts.
There are 4 types of posts you can publish on your Facebook Page:
- Photos
- Videos/Stories
- Text updates
- Links
Photos and images are the most popular content format for many businesses, however, video posts get at least 59% more engagement than other post types.
If engagement (likes, shares, comments) is what you are after, the video should be your NO 1. priority.
To involve more people in posts, you can also tag others in the posts or comments.
Avoid generic stock images on social media. They look cheap and show that you haven’t put time, effort and thought into your social brand.
NB! You can change your company profile image continuously to fit with promotions or events or showcase new products.
What is the Best Time to Post on Facebook?
Almost as important as the content itself is the time you post it. You want to post when your audience is most active. According to the Attrock guide, when using the leading Facebook marketing tools you can easily plan posts to be posted at the optimal times by leveraging their content scheduling feature.
There is no point posting at 11 AM if your users are active at 7 PM.
Your content will just get lost in a news feed.
To find out when to post on Facebook use Facebook Insights to compile all your data.
We can help you create boosted and sponsored posts that are engaging and drive leads to your website or offer.
You can use your Facebook Insights as your personal market research centre.
How to Manage Your Community on Facebook?
Make sure that you set your posting preferences to admin-only mode, so only you and your team can post on your Facebook timeline.
This is especially important if your page receives complaints or questions from your customers.
The best way to deal with customer support on Facebook is to invite people to a private message where you can try to resolve the issue quickly.
Conclusion: Set Your Business Up for Success on Facebook
Building a strong online presence can feel overwhelming, especially when you’re juggling everything else that comes with running a small business. Without a Facebook Business Page, you’re missing out on a huge opportunity to connect with potential customers, showcase your brand, and drive sales.
But now, you’ve got everything you need to get started. With just a few taps or clicks, you can create a professional-looking page, engage with your audience, and use Facebook’s powerful tools to grow your business.
So don’t wait—set up your page today, start posting, and turn your followers into loyal customers!
Article by
Tess O'Bamber
