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The Art Of PPC Optimisation: Boosting Your Digital Strategy

Do you have a transactional website that could benefit from more exposure through Paid Search Marketing? If so, the good news is that everyone can do pay-per-click (PPC) advertising. It doesn’t require a huge initial investment, it’s a very flexible channel (a campaign can be paused in a matter of seconds) and you have […]

Google Ads Editor: Manage Your PPC Campaigns in Bulk

Managing large PPC campaigns manually is not only overwhelming, but it’s also prone to human error. Google Ads Editor (previously known as Google Adwords Editor) allows you to eliminate the complexity of running large scale campaigns and makes account-level changes easier. So, if you’re struggling to keep track of your PPC accounts, campaigns, and ad-groups, […]

10 Fantastic Benefits of PPC Advertising

Every business is looking for low-cost and high-impact advertising options, especially during the coronavirus pandemic. Customers are now spending more time online than normal, yet businesses are tightening their marketing budgets. “Should I stop advertising or keep going?” – is probably something that has crossed your mind. Many of our clients are turning to pay-per-click […]

Instagram vs Pinterest: Who Gets The ‘Visual Advertising’ Crown?

Instagram and Pinterest – they pretty much rule the world of visual messaging. Instagram has become so popular that it’s not only a noun anymore, it’s a verb and an adjective too. Because for an event, outfit, scene or even breakfast to be truly on the money in 2017 – it absolutely has to be […]

Bing Ads: Why The Underdog To Google’s AdWords Is a Winner

It’s all too tempting when it comes to paid advertising to focus all your efforts on Google Ads − it does hold the majority market share by a country mile after all. But that doesn’t mean to say that you should be leaving Bing Ads as a mere afterthought, or even ignoring it altogether. […]

Global Change: Google Remove Ads on Right Side of Desktop Search Results

It’s probably the biggest change to Google Adwords in years. It has been confirmed that Google will be removing ads from the right side of its desktop search results and replacing them with additional ads on the top and bottom of the page. The change affects all queries in all languages around the world.   […]

Top 5 Benefits of Accelerated Mobile Pages (AMP)

What is AMP? Accelerated Mobile Pages (we’ll call it AMP from now on) is a global initiative with one major goal; faster mobile websites. This new project brings a new coding language (AMP HTML) to the table which works by restricting code to increase loading speed and reliability. At the time of writing, the project […]

Top 10 Most Creative & Best PPC Campaigns Of All Time

PPC doesn’t have to be boring! In the performance-driven world of paid search, it’s easy to forget how to be creative. A fun, innovative, and well-executed PPC campaign can work wonders for your business. We’ve researched and compiled the 10 of the most creative paid search campaigns of all time. First Things First, What […]

10 Ways to Integrate Search, Social and Content

Many SEO, PPC and Social Media teams work in isolation from each other with little or no integration between campaigns. Communication and coordination between the departments can be very poor if it happens at all. This an unfortunate situation but it is a common one in brands and agencies alike. The lack of integration and […]