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Insights, guides and strategies to fuel your digital growth.
Online Marketing2 min readRead More about the: TV Advertising vs. Digital Marketing – InfographicTV Advertising vs. Digital Marketing – Infographic
With digital marketing paving the way for modern-day advertising, it’s time television followed their lead. We look at some comparisons between the costs of TV advertising with SEO and PPC campaigns. So I was watching television the other night and something incredible happened. An amazing plot twist in the new season of Game of Thrones? […]
- PPC3 min readRead More about the: Benefits of Negative Keywords in Paid Search (PPC) and Useful Tips
Benefits of Negative Keywords in Paid Search (PPC) and Useful Tips
“Negative Keywords” are customer search queries you DO NOT want your business to be found for in the search engines. For example, let’s say you are bidding on the key-phrase “james bond” to advertise a DVD collection. You opt for a “phrase match” bid to capture more traffic but you don’t want your ads to […]
- Google2 min readRead More about the: Google Image Search Ads
As you may have heard Google this week announced the release of their new image search ads to the AdWords platform. These are billed just the same as normal ads and built with the help of the display ad builder inside AdWords. This effectively shows a thumbnail image inside the traditional text ad seen across […]
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