Blog

What Is A Kaizen Event & How To Plan An Impactful One

A Kaizen Event (or Kaizen Day) is a key to Japan’s competitive success over traditional western management. Japanese organisations continuously and mindfully initiate gradual change – a philosophy that we’ve now wholly incorporated into our agency management processes at Digivate. Kaizen Days have helped us to automate some of the internal agency processes, serve […]

What Happened to the Metaverse?

Mark Zuckerberg’s metaverse was supposed to be the future. Instead of scrolling Facebook on our phones, we would prowl our living rooms in hefty AR (augmented reality) headsets, chatting to friends on the other side of the new world. It was a hot topic. Humanity prepared to jump from one new normal to another. […]

The 10 Worst Uses of AI in Marketing Ever

From embarrassing celebrity deepfakes in ads to ChatGPT disclaimers in product descriptions, the era of AI fails is upon us. Read on for the 10 worst uses of AI in marketing ever. Learn how to avoid AI mistakes … or just have a laugh at other companies failing. I need digital marketing advice   […]

11 Weird Things People Do When Shopping Online (And How You Can Benefit)

The people who browse your eCommerce website are not logical. They are emotional, biased and hardwired to behave a certain way online. At Digivate, we analyse user psychology and help our clients make better marketing decisions. A lot of these decisions may seem trivial: How to word your value proposition Where to include reviews […]

Is Getting Your Ad Banned the Best Publicity Opportunity In Marketing?

The ASA (Advertising Standard’s Agency) banned a whopping 52% more ads in 2022 than the year before, and they’re still banning away like never before. While most businesses consider an ad ban embarrassing, many still get a decent ROI (return on investment) from the banned campaign. Simply because it got so much media attention. […]

9 Eye-Opening Examples of Behavioural Economics in Marketing

As consumers, we think we know why we buy. The reality is more complicated. Did you know that 95% of our decisions are driven by subconscious urges? We are not rational agents making informed decisions. We are creatures of habit and instinct, making decisions more on gut feeling and psychological biases than rational consideration. […]

23 Must-Have Content Creation Tools for 2024

2024 has gone by but 2025 is here, luckily for you, our 2024 content creation tools are still helpful. AI is disrupting, marketing desperately needs to catch up with the times, and tech is way ahead of it. SEO tools are getting cleverer. Design software is becoming more intuitive. And AI will be increasingly […]

B2H Marketing: The Human-Centric Shift In Business Strategies

Traditionally business-to-business (B2B) and business-to-consumer (B2C) marketing were treated as two fundamentally different marketing approaches. For some reason, B2B marketing has a reputation of being fact-based, formal, somewhat distant and cold. While B2C marketing is considered to be emotional, entertaining and fun. But here’s the thing: Even though the two approaches might have started […]

A Guide to The Power of Integrated Marketing Communications

Marketing has evolved. Generic mass marketing is not only expensive, but it’s also archaic. Consumers are now ad-blind, savvy and in control. Hence, generic ‘buy this now’ marketing messaging risks being overlooked and ignored if they are not relevant to consumers’ needs and wants. What is Integrated Marketing? Integrated marketing communications is a process […]