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Don’t Cut Your Marketing Budget, Increase Your ROI

Thinking of cutting your marketing budget in 2024? This decision may be short-sighted and could seriously hurt your business. Read on to understand why … Whenever there is any kind of economic uncertainty, companies become more cautious with their money. Another common reason for marketing budget cuts is last years’ unmet marketing goals. Marketing […]

Best Black Friday Websites: 5 Steps To Make Your Site Epic

As the digital landscape continues to change the way consumers shop, the significance of online events like Black Friday has increased. The shift from bustling storefronts to virtual storefronts is more evident than ever, making it imperative for online businesses to master the art of Black Friday preparation and optimization. But before we dive […]

How to Perfect Customer Segmentation for Digital Marketing

Want to know how to group your audience into segments to grow your business? In this article, we’ll cover the benefits of customer segmentation in PPC, SEO, CRO, content and social media marketing, and how to create customer segments for each. What is Customer Segmentation? Customer segmentation (or audience segmentation) is the process of grouping […]

Increase Your Revenue by Integrating PPC Campaign on Search and Social Media

In this article, we will show you how to manage an integrated PPC campaign on search and social media to increase your conversions. If you’re like most marketers, you are probably overwhelmed by abundant choices, so you just stick with what you know. Decision fatigue is why so many experts in online marketing specialise in […]

What Is Neuromarketing and Why Is It Essential for Modern Marketers

Find out today how Digivate utilises the power of neuromarketing and evidence-based science to help you achieve quicker and better results.

Staying on Top of Google’s Mobile First Index

With over 85% of the world’s search market and over half of all those searches now taking place on mobile, it’s hardly surprising that Google are talking about a mobile first approach for their search algorithm. Which explains why Google are trialling a new ‘mobile first’ index – shifting their indexing priority from desktop to […]

5 Trends Which Prove The Power Of Mobile

Mobile is a powerhouse, currently accounting for over half of all search traffic, and it doesn’t look to be slowing down in 2018 either. Here are 5 trends for the year ahead and beyond which prove the power of mobile. 1. Mobile First Since the introduction of Google’s ‘mobile-friendly algorithm ’ back in 2015, the […]

GDPR: 3 Guiding Principles You Need to Know

GDPR – General Data Protection Regulation – comes into effect on May 25, 2018. At the heart of this new regulation are three core principles on how you collect and manage your customer and prospect data. These are: The proof that you have opt-in, fully informed consent to use the information The right for those […]

The Power of Listicles

Even if you haven’t heard of the term “listicle”, you’ve definitely read one. While the format isn’t exactly new, it’s been at the forefront of content marketing over the last few years, with blogs and websites producing them on every topic imaginable. So what is a listicle? They’re defined by Oxford Dictionaries (yes, really) as […]