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Content Marketing ROI: How to Use Attribution Models to Prove the Value of Your Content

If you are like most marketers, you probably don’t measure your content marketing properly. You may even ask yourself: “Is my content marketing driving revenue? And if so, how do I know if it does?” The thing is … Whatever your industry, your customers are constantly asking Google questions your business can solve: “Best plus […]

How to Use Buyer Personas in Your Digital Marketing

Buyer personas help to improve the relevance of your digital marketing campaigns across organic, paid and earned media. Below you are going to find out how. Defining buyer personas will keep you focused on addressing customer needs instead of what you think your customers need to hear. Too often marketers use their gut feeling to […]

Do Marketers Really Know What They’re Doing?

According to Gartner, the average company spends 9.1% of its revenue on marketing. But for channels where attribution is tricky, it can be hard to tell if you’re getting a worthwhile return. You might also wonder if you could get similar results yourself after watching a relevant YouTube Short or two.  Do marketers actually know […]

Brand Collabs: An Expensive Marketing Cheat?

As it becomes harder to stand out online, brand collaborations—or ‘collabs’—have become a go-to strategy for businesses looking to surprise their target audiences.  Whether it’s a natural pairing or a shock-value partnership, brand collabs have the potential to push your visibility beyond your usual audience and boost your engagement. But are these collaborations truly beneficial […]

Digital Marketing Anniversary Calendar

Creating a full social media calendar requires a lot of content ideas. Once you’ve worked on International Day of and a few of the latest trending topics, it’s easy to lose momentum. But one great way to fill out your calendar with interesting content is to check if the month contains any significant anniversaries relevant […]

Reporting in 2024: Why Bother?

Marketer: Are they actually going to read this? Will they believe it? Should I present the data in a way that sounds a bit … better? Client: Have they just made all this up? Is this really going to be worth fifteen minutes of my time? Will anyone notice if I just … ignore […]

The Key Benefits of Machine Learning in Marketing

For businesses today, being able to anticipate customer behaviour is key to growth. With all the buzz around Big Data, Artificial Intelligence, and Machine Learning (ML), we probably all have a basic understanding of what they are. But: Do you know what business-related problems Machine Learning can solve, or the value it can add […]

The Essential B2B Content Marketing Guide for 2024

Do you ever feel like your B2B marketing efforts are getting swallowed whole by the ever-growing jungle of competition? You create content, you share it on social media, but crickets. Nothing. Nada. Tumbleweeds. This content graveyard is a common pitfall for B2B businesses struggling to connect with their target audience. But what if there […]

The Ins and Outs of Programmatic Marketing

Programmatic advertising is one of the hottest topics in the marketing sector today. In 2023 alone, it generated a staggering $546 billion in revenue. Industry experts predict this number will skyrocket to a massive $779 billion by 2028. But what exactly is programmatic marketing? In simple terms, programmatic marketing is the automated buying and […]