Blog

Instagram Photography: 12 Tips So Your Content Stands Out

With over 1.4 billion monthly users worldwide and more than 100 million photos uploaded every day, it can be hard to cut through the huge amount of content posted on Instagram. The platform has made it far more accessible and affordable for people who have an interest in photography to share their images, resulting […]

Email For Business: Boost Sales with Effective Email Marketing

Why should you even care about email marketing? Isn’t social media the best way to reach the largest market online?  Did you know, that average social media engagement is 1.26% – that means each social media post you create will, on average, only reach 1 out of every 100 followers. That’s tiny! On the […]

28 Google Easter Eggs & Hidden Secrets

Google Search isn’t all just about finding information. The developers have hidden a bunch of fun surprises throughout the years, known as Easter Eggs. Whether you’re a curious explorer or someone looking to add a bit of fun to your day, these Easter eggs offer a delightful break from the ordinary. In this article, […]

Reporting in 2024: Why Bother?

Marketer: Are they actually going to read this? Will they believe it? Should I present the data in a way that sounds a bit … better? Client: Have they just made all this up? Is this really going to be worth fifteen minutes of my time? Will anyone notice if I just … ignore […]

Our CRO Specialist Shares the 5 Most Common Homepage Mistakes Businesses Make

Many businesses spend thousands driving traffic to their homepage. Fewer businesses do the work to ensure those who arrive go on to buy.  Your homepage needs to pull users in, tell them what you offer, and encourage them to take the next step, all within seconds. But it can be difficult to do all […]

Why Invest In Facebook Advertising & How To Set It Up

The advertising landscape can be overwhelming, with countless platforms vying for your attention. It’s easy to get lost in the complexities of targeting, bidding, and analytics, leaving you questioning if your advertising efforts are delivering results. Facebook advertising offers a clear path to overcoming these challenges. With its massive user base, targeting capabilities, and […]

The Key Benefits of Machine Learning in Marketing

For businesses today, being able to anticipate customer behaviour is key to growth. With all the buzz around Big Data, Artificial Intelligence, and Machine Learning (ML), we probably all have a basic understanding of what they are. But: Do you know what business-related problems Machine Learning can solve, or the value it can add […]

The Essential B2B Content Marketing Guide for 2024

Do you ever feel like your B2B marketing efforts are getting swallowed whole by the ever-growing jungle of competition? You create content, you share it on social media, but crickets. Nothing. Nada. Tumbleweeds. This content graveyard is a common pitfall for B2B businesses struggling to connect with their target audience. But what if there […]

Top 10 Greatest Benefits of SEO – Why SEO is More Relevant Than Ever

Every other year a few voices from distant corners of the marketing world whisper that SEO is dying. What these people fail to understand is that Panda and Penguin updates only killed spammy elements of SEO forcing the industry to evolve and mature into the fully grown-up customer-centric marketing discipline it is today. And […]