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Do Marketers Really Know What They’re Doing?

According to Gartner, the average company spends 9.1% of its revenue on marketing. But for channels where attribution is tricky, it can be hard to tell if you’re getting a worthwhile return. You might also wonder if you could get similar results yourself after watching a relevant YouTube Short or two.  Do marketers actually know […]

Ghost Spam: What It Is, Where It Comes From & How To Stop It

If you’ve been monitoring your Google Analytics 4 (GA4) reports recently, you might have noticed unusual spikes in traffic metrics or discrepancies in your data. This can be due to ghost spam, a type of spam that affects your analytics data without actually visiting your site. What is Ghost Spam? The recent deluge of […]

The Role of SEO in Website Redesigns and Migrations in 2024

Websites have become critical assets for businesses today, serving as the digital face of the company and often the main channel for customer interaction. When it comes to redesigning or migrating a website, many companies focus solely on aesthetics and functionality, but neglecting SEO can have disastrous consequences. This is why SEO should be […]

How to Succeed with Local SEO for Small Businesses

When people search for a service or product in your area, you want your small business to be the one they find first. That’s where Local SEO comes in. It’s not just about showing up in search results—it’s about showing up for the right people at the right time. Whether you’re running a cozy […]

Brand Collabs: An Expensive Marketing Cheat?

As it becomes harder to stand out online, brand collaborations—or ‘collabs’—have become a go-to strategy for businesses looking to surprise their target audiences.  Whether it’s a natural pairing or a shock-value partnership, brand collabs have the potential to push your visibility beyond your usual audience and boost your engagement. But are these collaborations truly beneficial […]

Are Stock Images Hurting Your Brand?

It’s hard to avoid stock images. Even if your business has a bank of original photos, you’re likely to turn to stock for a relevant article feature image, display ad asset or organic social post. But it seems they’re increasingly putting users off. Have you ever seen the same royalty-free image you used last month […]

Local SEO Audit Guide: Boost Your Local Rankings in 8 Steps

In 2024, local businesses can’t rely on foot traffic alone. With Google becoming the modern-day Yellow Pages, businesses need to ensure they’re visible where it matters most—online. Whether you’re running a small café or a dental practice, showing up in local search results can make all the difference. The key to improving your local […]

Why Link Building For Ecommerce is Essential for SEO in 2024

In the fast-paced world of ecommerce, where new stores pop up all the time, standing out is not just an advantage—it’s a necessity. If you’ve ever wondered how some online stores seem to effortlessly climb the search engine ranks while others are stuck in the digital doldrums, the answer often lies in one of […]

Master White Hat Link Building: 10 Techniques for Ethical SEO

Ah, link building. The bread and butter of SEO. It may be a surprise if you don’t work in the industry but the answer to a website’s organic success often lies in those seemingly innocuous little hyperlinks scattered across the web. But here’s the kicker—link building isn’t just about collecting as many links as […]