Blog

Online Reputation Management: How To Protect Your Brand

When was the last time you Googled your brand name? If it’s been a while, now is the time to check. Look carefully at the results on the first and second pages. Are they filled with positive content, or do you see complaints, negative reviews, or misleading information? What shows up in search results […]

Affiliate Marketing: Discount Codes & Cash Backs, Friend or Foe?

Let’s be honest: the majority of online success stories can be attributed to the basic concept of affiliate marketing. Amazon, for example, stands as the world’s largest online retailer, largely due to its mastery of affiliate marketing with its Amazon Marketplace and numerous direct merchant partnerships. This affiliate-driven model has propelled countless retailers, from massive […]

19 Common Negative SEO Tactics: Attack and Defence

There is no avoiding war; it can only be postponed to the advantage of others (Niccolo Machiavelli) Don’t try this at home kids. I don’t advocate the use of hostile SEO under any circumstances. And I’m not about to reveal anything really dangerous or secret here. But it is important for brands to understand the […]

X (Twitter) for Customer Service: The Pros And Cons

As tech giant Apple launches its own support handle, we ask if it’s now obligatory for businesses to use X (Twitter) for good customer service, and discuss the pros and cons. From dating to takeaways, millennials demand instant gratification, so using a social networking site to make a quick complaint makes sense – after all, […]

The Modern Marketing Triangle: 3 Keys to Success [Infographic]

Many traditional marketing models now seem ancient and obsolete. New strategic models are needed – not just for text books and academics but for managers. Businesses need practical templates on which to build the next generation of actionable marketing strategies – with a mix of tactics that work online. Offline is still important – but the […]

9 Crucial Tips for Hiring an Expert and Improve Your Brand Reputation

Who does not want a good reputation? From a small local shop to a multinational company, a good reputation is the key to impressing and attracting repeat customers. If your brand fails to achieve that, you are far behind the competitive crowd. Building a good reputation for your brand is necessary to thrive and stand […]

How to Create a Brand Image on Social Media

In this era of high-tech internet wizardry, businesses need to broaden their horizons and reel in every potential customer they can find. Having a social media presence, should guide them to their target audience and bolster connections through savvy marketing strategies. To craft a standout brand persona on social platforms, you first need to […]

Building a Collaborative Culture in a Remote Marketing Team

Remote working has gained significant traction in recent years, becoming a preferred choice for both employees and employers. And for good reason. Remote work brings numerous benefits—from improved work-life balance to cost savings on office spaces.  With these advantages in mind, many business owners are now opting for virtual teams. However, working remotely comes […]

23 Game-Changing Marketing Automation Tools To Use

Time is an invaluable currency – why waste yours on workflows that can be done quicker and better with automated marketing tools? Whether you own a marketing agency or just want to get your personal brand out there, these 23 industry-leading marketing automation tools have your back. Additionally, let’s see how you can safeguard your […]