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GEO vs SEO: Do Traditional Tactics Still Matter in AI Search?

In 2025, AI-powered search engines rivalled traditional search engines for the first time in two decades. In the US alone, some 10% of consumers (around 13 million people) are said to rely on generative search platforms for their search queries. By 2027, this figure is predicted to reach 90 million. Gen Z, in particular, places […]

Part 5: The Future of AI Search: GEO Trends and What’s Next

This year, the search game changed – again. As we’ve explored in Parts 1-4 of our blog series on GEO (Generative Engine Optimisation) thanks to AI platforms and overviews within search engines, we’re witnessing a seismic shift in how people find information online.  The days of scrolling through ten blue links are rapidly giving way […]

Part 4: How to Optimise Your Content for AI – GEO Best Practices

The Search Game Has Changed – Have You? Generative AI has dramatically shifted the digital landscape. Now, models and engines like ChatGPT, Gemini, Copilot, and platforms such as Perplexity AI and Google’s Search Generative Experience (SGE) aren’t just complementing traditional search − they’re fundamentally transforming how users find information and interact with brands online. What […]

Part 3: How GEO Impacts Your Brand Visibility, SEO and Revenue

If you’ve been wondering whether this whole AI search thing really matters for your business, the short answer is yes. The long answer? It could be the biggest shift in digital landscape visibility since Google was born. We’re now operating in a world where being cited in an AI-generated answer can drive more clicks than […]

How to Self-Host: A Technical Guide

Self-hosting is a powerful way to regain control of your online presence, secure your data, and avoid the pitfalls of third-party platforms. Whether you want to host a website, manage your own cloud storage, or run private communication tools, this guide will show you how to set up your own self-hosted environment easily, even if […]

Part 2: Inside the AI Search Engine – How Generative Search Really Works

Why Keywords Alone Don’t Cut It Anymore Remember when SEO success meant jamming your blog with keywords and praying for a page-one rank on traditional search engines? That game is over. Search engines such as Google have outgrown the basic match-and-rank model. Now, they’re focused on delivering relevant search results that truly answer user intent […]

Dead Internet Theory and the Power of Self-Hosting

The internet, a vast network of information, once promised a space for free expression, knowledge sharing, and genuine human connection. But as we navigate this digital landscape in 2025, many argue that the internet has transformed into something different – an echo chamber dominated by automated content, AI-driven interactions, and corporate monopolies. This concept, known […]

Part 1: What Is Generative Engine Optimisation (GEO) and Why It Matters

Series: GEO – Winning in the Age of AI Search Welcome to the New Era of Search Generative engines are doing more than reshuffling how we Google things—they’re completely redefining how people discover, trust, and act on information online. Whether it’s AI chat assistants, voice interfaces, or instant knowledge panels, we’re no longer navigating lists […]

Top Basic Excel Formulas Everyone Should Know: A Cheatsheet

Microsoft Excel is a powerhouse when it comes to managing data, especially for small businesses. Whether you’re tracking expenses, managing inventories, or analysing sales, Excel offers a range of tools that can make those tasks easier and more efficient. However, if you’re new to Excel, it can feel a bit overwhelming. The good news? You […]