Blog

How to Avoid Eating Yourself – Keyword Cannibalisation

Keyword cannibalisation can dramatically impact the organic search performance of a page. At its best, it can lead to the wrong page ranking from your domain and at its worst it can push the impacted pages off the first page of the SERPS, crippling their organic search performance. Simply put, it’s not unlike driving with […]

Top 5 Benefits of Accelerated Mobile Pages (AMP)

What is AMP? Accelerated Mobile Pages (we’ll call it AMP from now on) is a global initiative with one major goal; faster mobile websites. This new project brings a new coding language (AMP HTML) to the table which works by restricting code to increase loading speed and reliability. At the time of writing, the project […]

16 SEO Skills for Career Success [infographic]

Demand for digital marketing skills is exploding and there are opportunities for people with the right skills to rise to greatness within as little as 5 years. Far from being dead… yet again… SEO is perhaps the most fascinating digital discipline of all. But little has been written about the skills needed to pursue a successful […]

Local SEO – A Step By Step Guide to Ruling Your Turf!

If you are a small business operating in a fixed location and you are not doing local SEO, you’re missing out big time. The number of localised searches conducted on personal computers has been steadily on the increase for years now, but the rapid spread of mobile technology has now made local search activity universal. […]

Title and Meta Description Length Tool

Good titles and meta descriptions are essential for SEO. But creating effective and keyword-optimised ones can be tedious and challenging. In particular, it can be tricky to make everything just the right character-length while trying to include all the information you hoped for. I use this simple Excel spreadsheet which makes managing character count a […]

10 Ways to Integrate Search, Social and Content

Many SEO, PPC and Social Media teams work in isolation from each other with little or no integration between campaigns. Communication and coordination between the departments can be very poor if it happens at all. This an unfortunate situation but it is a common one in brands and agencies alike. The lack of integration and […]

TV Advertising vs. Digital Marketing – Infographic

With digital marketing paving the way for modern-day advertising, it’s time television followed their lead. We look at some comparisons between the costs of TV advertising with SEO and PPC campaigns. So I was watching television the other night and something incredible happened. An amazing plot twist in the new season of Game of Thrones? […]

14 Ways to Spot a Bad SEO Agency (infographic)

There are some truly excellent Search Engine Optimisation agencies out there, delivering strong and sustainable growth in search engine traffic and sales for their clients. But unfortunately there are also some very bad SEO agencies – and they can be extremely dangerous. If you’re a marketing head and think you could spot a bad agency, […]

Online Reputation Campaign

Reputation management, also known as reverse SEO, is an important online marketing strategy designed to help deal with negative publicity online. Negative publicity can appear in a variety of instances but typically it is seen as blog posts, forum comments and online articles. Negative publicity in the search engine result pages (SERPs) can obviously impact brand […]