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6 Quick Wins For How To Improve Your Core Web Vitals

In 2020, Google introduced a metric called Core Web Vitals. You’d think that after four years we would have mastered it, but it’s something that many websites struggle to perfect. This metric is composed of website data that Google looks at when evaluating your website’s performance and user experience and then gives it an […]

27 Link Building Opportunities for a New Website

Launching a new website in 2024? Congratulations! Although launching a new site can be a slightly stressful experience, it can also be tremendously exciting. There are few better feelings in business or life than going from nothing to something overnight. In effect, this is exactly what happens when you launch a new site. If you […]

What If Famous Movies Had SEO Optimised Titles?

In 2024, our movie-watching habits are more digitally focused than ever, with streaming platforms becoming the primary way we enjoy films. The relationship between SEO and the film industry has grown as studios recognise the importance of online visibility. This trend has been evolving for years. For instance, back in 2020, the title of Birds […]

Top 10 Greatest Benefits of SEO – Why SEO is More Relevant Than Ever

Every other year a few voices from distant corners of the marketing world whisper that SEO is dying. What these people fail to understand is that Panda and Penguin updates only killed spammy elements of SEO forcing the industry to evolve and mature into the fully grown-up customer-centric marketing discipline it is today. And […]

Which Review Platform Is Best For Your Website?

Online reviews hold huge power for businesses and websites. They act as a virtual word-of-mouth recommendation, influencing customer decisions.  Imagine walking into a store and being greeted by a dozen satisfied customers raving about their experience. Online reviews offer that same level of endorsement, showcasing real customer experiences to the world.  Positive reviews establish […]

The Pros & Cons of BMSEO (Bare Minimum Search Engine Optimisation)

Most businesses and marketers now know about SEO. But many put just a few hours into it each month in a practice we’ve termed BMSEO (or BMO for short): Bare Minimum Search Engine Optimisation. Is BMO a cost-effective way to secure quick rankings … or is it a waste of time? Let’s take a […]

The Ultimate Guide to Video SEO: YouTube, TikTok & More

Utilising video is a great way to gain exposure and expand your reach further. It is also a great way to drive traffic to your site, build links, own more real estate in the SERPs and gain video postings within the blended search results. You can post videos onsite, offsite or both. With respect […]

20 Effective SEO Tips To Help Boost Your Online Presence In 2024

Starting and running a business can be daunting and building a strong online presence from nothing can seem almost impossible in the early days. Success requires a heady mix of technology and marketing expertise from the outset. Here are twenty simple but very powerful tips you can implement to help your business succeed online.  […]

Google Penalty: Recovery, Prevention, & Best Practices

“Google penalty… Manual action… Unnatural links.” (Oh, gosh! What do we do now? How long will it take to recover?) It’s a horrible feeling. For a business owner, manager or marketing professional, having your website get hit by a Google penalty can be one of the most terrifying experiences of your career. It can take […]