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Why Most Value Propositions Are Terrible

What is a value proposition?  The value proposition. It’s that short, snappy statement that effortlessly conveys your business’ unique edge. You put it on your homepage, maybe plaster it onto a few billboards, and probably hope to share it with a billionaire in a lift someday.  The term might sound a bit derivative. We’ve […]

The Importance of Content in Boosting Your Online Presence

Want to dominate the online world? Skip the gimmicks and focus on what truly matters: powerful content. This post cuts through the fluff and dives into why content is your secret weapon for building an unforgettable online presence. Here’s what you’ll learn: Why content beats everything else in the digital game. Which content types […]

Measuring Progress: A Look Into Content Marketing Metrics

Content marketing can increase your organic traffic, boost your domain rating and get new prospects interested in what you offer. To achieve all this, though, it’s crucial to track your data and adapt your strategy.  These content marketing metrics act as a tool to figure out what’s effective, what’s not, and how to stand […]

Optimise Your Pinterest Advertising Strategy For Max Impact

So Pinterest Advertising is the latest social development to open its doors to marketers; hollers and whoops in the marketing sector aside, this poses an incredibly exciting and challenging time for marketers and advertisers. After the initial excitement, the Digivate team sat back and thought to ourselves ‘How do I speak to the right […]

23 Must-Have Content Creation Tools for 2024

2024 has gone by but 2025 is here, luckily for you, our 2024 content creation tools are still helpful. AI is disrupting, marketing desperately needs to catch up with the times, and tech is way ahead of it. SEO tools are getting cleverer. Design software is becoming more intuitive. And AI will be increasingly […]

Content Marketing vs Content Writing: What Is the Difference?

Many people use the terms “content marketing” and “content writing” interchangeably – and that’s a problem. Because even though both terms are related, they are distinctly different from each other. Let’s take a look: TLDR Content marketing uses written content (like blog posts, articles) to attract, engage, and convert an audience. Content writing is […]

4 Proven Reasons to Hire Professional Content Writing Services

Increasing your online visibility isn’t just a side project you can juggle with other tasks. In this digital age, putting content writing in the backseat is an expensive opportunity cost. What do we mean by ‘opportunity cost’? Opportunity cost is an economics term that refers to the value of what you have to give up […]

Develop a Winning Content Strategy Plan in 8 Easy Steps

Many businesses neglect content marketing in favour of paid advertising.  And even when businesses realise the value of developing a content strategy plan, they don’t know what to do. Instead of analysing their customer profiles, the state of their business and their industry, they jump straight into execution. This type of “strategy” is doomed to […]

The Power of Listicles

Even if you haven’t heard of the term “listicle”, you’ve definitely read one. While the format isn’t exactly new, it’s been at the forefront of content marketing over the last few years, with blogs and websites producing them on every topic imaginable. So what is a listicle? They’re defined by Oxford Dictionaries (yes, really) as […]