The Journey
Legal service Notary.co.uk sought a digital transformation to enhance their online presence. With a legacy dating back to 1983, they already had FTSE100 giants on their client list, but they wanted to attract anyone searching the web for notarial services.
We got to work crafting a user-friendly WordPress website that would do the company’s history justice. Through user testing and heat mapping, we found the perfect positions for the value proposition and primary call-to-action (CTA). Now users who land on the homepage immediately understand what’s on offer – and what they need to do next!
To get more relevant traffic to the site, we wrote search-engine-optimised (SEO) content based on in-depth keyword research. This included landing pages for documents the company notarises and a search-friendly version of their existing ‘Country Legalisation Guide’.
Technology Used:
- Attention Insight
- WordPress WYSIWYG Editor
- Ahrefs
The results
After just a year of the new and shiny Notary.co.uk, the combined User Experience (UX) and SEO strategy brought in impressive results.
- +37% more overall sessions
- -22% reduced bounce rate
- +25% user visits to specific service pages
- +639% more organic traffic on the website
