Find opportunities and enable innovation with accurate insights from our team
As one of London’s oldest digital marketing agencies, we know all too well how data can impact your business.
Our Web Analytics and Data services make your PPC advertising more efficient, cost-effective, and profitable. We can even help you increase your website’s conversion rate with our detailed data-driven growth plans.
Mapping your customer journeys
We assess your website’s customer journey to identify key interactions and define goals for success.
Making sure everything is a-okay under the hood
Every business is different. Every website is different. To make sure we have you and your customer’s best interests at heart, we ensure your Google Analytics and Google Tag Manager configurations are in the best possible shape. We even set up Facebook Pixel and GA4 (Google Analytics 4).
Insights that power up your campaigns
We can help you optimise your digital marketing objectives by setting more measurable targets. Our insights help transform your campaigns, uncover new target audiences, prevent wasted media spend, and drive growth you can actually measure.
Bespoke dashboards that lay it all on the table
We create custom measurement frameworks that seriously impress our clients. They’re easy to use and personalise, and give your team visibility on performance – both positive and negative.
The team was both cohesive and incredibly capable – willing to flow with our limitations and lack of understanding, which ensured we hit our targets and goals. This relationship has been pivotal in ensuring Atlas’s future.
Gregory French
CEO @ Atlas Accessories
They were organized and focused but still very human. Getting all these elements together and up and running at the right time can be complicated, but together we pulled it off and delivered on time.
David McGranaghan
Co-founder & Director @ McMiller Games
We are a Google Analytics Certified team who believe that data should fuel every decision a business makes. We are fully committed to giving your business every last drop of qualitative information possible so you can make meaningful decisions with long-lasting benefits.
The biggest benefit of web analytics and data services is predictive decision making. By analysing data and previous user behaviour on your website, we can forecast your future performance and set up appropriate strategies across your owned and paid marketing channels to grow your business.
Without data, your digital marketing efforts are just shots in the dark.
Don’t work for your data. Get your data working for you. We provide clear and actionable data to drive performance for your business.
Our web analytics services include setting up, monitoring, and reporting on key performance metrics such as traffic sources, user behaviour, conversion rates, and site performance. We offer advanced data analysis, custom dashboards, and insights to help your team make informed marketing decisions.
Many clients choose to combine our web analytics services with PPC, Content Marketing and CRO (Conversion Rate Optimisation) services. Our data specialist works closely with our marketing teams to optimise your campaigns as quickly as possible.
Web analytics helps you understand how users interact with your website, which marketing channels are most effective, and where you can make improvements. By analysing this data, you can optimise user experience, increase conversions, and improve your overall marketing strategy.
We work with a range of analytics platforms, including Google Analytics, Google Tag Manager, and custom analytics solutions. We can also integrate analytics with tools like HubSpot, CRM systems, and eCommerce platforms to track performance across multiple channels.
We analyse user behaviour, traffic sources, and on-site engagement to identify areas for improvement, such as page load speeds, conversion funnel optimisation, and content performance. We provide actionable insights to enhance your site’s performance and user experience.
Attribution modelling is the process of identifying which marketing channels and touchpoints contribute most to a conversion or sale. By using attribution modelling, we help you understand how different parts of your marketing strategy impact user behaviour and conversion rates, so you can allocate your budget effectively and boost your ROI (Return On Investment).
In under 5 minutes, you’ll get a custom scorecard on where your digital marketing stands - and what to fix next.
