X Ads Management Services

With over 237 million daily users looking to engage in conversations, X, formerly Twitter, offers a unique opportunity for engagement. Users are likely to comment on and retweet good content, even if it’s promoted. And because the algorithm doesn’t box you in the way some platforms do, your ad has the potential to go truly viral. 

As well as building brand loyalty, X is great at getting traffic to your site. X ads have a 1.55% average click-through rate, compared to 0.9% on Facebook and 0.88% on Instagram (Statusbrew). Plus, in most industries, fewer of your competitors are advertising on X than other socials.

The platform offers many ad formats, including those listed below. We’ll work with you to decide on the best option for your brand.

Promoted Ads: Share your Tweets/Xs with a wider audience than they would normally reach.

Promoted Accounts: Promote your account to users who are likely to be interested in it.

Promoted Hashtags: Get a branded hashtag in the view of potential customers.

X Takeovers: Your ad will appear at the top of the ‘Trends’ tab on Twitter.

Vertical Video Ads: Have your short-form content played in-stream or pre-roll.

Dynamic Product Ads: Show your products to targeted users.

If you don’t yet have an X Business account, we can support you in making one. We’ll then discuss your campaign objective, target audience, and budget before launching our first campaign on your behalf.

We provide regular reports based on data from X and your CMS. These will show how many people have seen your ads, clicked on them, and taken the desired action e.g. followed your account or visited your website. We also provide detailed analysis and work with you to improve your conversion rate.

The cost of X Ads varies depending on your target audience and how many of your competitors are in the game. As X Ads uses a bidding system, we’re able to set the maximum amount you’re willing to pay for each click or impression. Book a chat with us to discuss how to make the most of your budget. 

Whether you’re seeking expertise in brand strategy, campaign setup, ad creation or data analysis, partnering with an X paid marketing agency can make all the difference. 

As we provide a variety of digital marketing services, we can discuss ways to achieve your goals with a multi-pronged approach. This can involve everything from paid search and organic SEO (Search Engine Optimisation) to website development and user experience (UX).