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Microsoft Ads Management
Don’t do Microsoft Ads as a tick-box exercise. We’ll create a custom strategy to mine all the pay-per-click potential the platform has to offer.
Speak to an older demographic with higher buying power, target the right users on Bing, AOL, MSN, Yahoo & all Microsoft Partner sites, break free of the competition and get more conversions for less money
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Clients we’ve worked with
How we do Microsoft Ads Management differently
1. Discovery
2. Strategy
3. Launch
4. Optimisation
Results our clients get
Case Study
Resi
How targeting location-specific customers led to 40% more business and empowered homeowners to choose an online architect
Results our clients get
Case Study
IV Boost UK
How we tackled the Google Medic update for a London-based clinic – and got a 189% increase in first page rankings
Results our clients get
Case Study
Artigiano
How we helped a catalogue fashion brand for over 50s launch their ecommerce presence and increase brand impressions by 131%
Results our clients get
Case Study
Lloyds Register
How we helped a professional services company generate 267 B2B leads in 2 weeks whilst keeping cost-per-acquisition at an all-time low
Results our clients get
Case Study
Lakeside Hire
How we tripled the conversion rate for a tool rental firm by integrating CRO, SEO, and PPC
Results our clients get
Case Study
Buss Murton Law
How we helped one of the UK’s longest-standing law firms recover from a bad site migration – and increased conversions by 108% in the process
Results our clients get
Case Study
Neocase
How we doubled conversions in only 6 months for a B2B SaaS HR Solution by using an integrated marketing approach
Results our clients get
Case Study
SofaSofa
How we thrashed big-brand competition and increased conversions by 85% for a family-run company using an integrated CRO, SEO, and PPC strategy
Results our clients get
Case Study
SofaSofa
How updating the basket page on one of the UK’s leading online sofa stores resulted in a 77% increase in revenue per visitor
Results our clients get
Case Study
EcoEgg
How our evidence-led approach helped this alternative eco-friendly brand increase sales by 30% in only 3 months
Results our clients get
Case Study
IRM
How a training company received a 354% ROI through our specialised PPC approach
Results our clients get
Case Study
McMiller
How creating data-backed advertising personas for a board game startup increased revenue by 151% and ROI by 400%
What our clients say
Read the latest feedback from our partners:
‘They were organized and focused but still very human. Getting all these elements together and up and running at the right time can be complicated, but together we pulled it off and delivered on time.’
– David McGranaghan, Co-founder & Director @ McMiller Games
‘Digivate has performed really well. We have a constant influx of people coming to the website through our ads, and we’re really happy with that.’
– Dr. Anthony Lam, Orthodontic Specialist @ Orthodontic Gallery
‘The team was both cohesive and incredibly capable – willing to flow with our limitations and lack of understanding, which ensured we hit our targets and goals. This relationship has been pivotal in ensuring Atlas’s future.’
– Gregory French, CEO @ Atlas Accessories
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Meet our Managed Microsoft Ad Specialists
‘Less of your competitors are using Microsoft Ads!’
‘Clicks have the potential to be cheaper, prime spots will be easier to snag, and you may get more for your money.’
– Demi Vorhölter, Lead PPC Specialist, 8+ years experience
‘Trust us – loads of your potential customers or clients use Bing.’
‘The targeting options on Microsoft Ads are incredible as it integrates with lots of other platforms, including LinkedIn.’
– Jessica-Leigh Kelly, PPC Specialist, 3+ years experience
Why Use Microsoft Ads?
- There are 14.7 billion PC searches every month on Bing
- Microsoft is introducing ads in its conversational AI chatbot
- You’ll get a 33% lower average cost-per-click than Google Ads
Why Use Digivate?
- We’re a Microsoft Advertising Partner with a passion for PPC
- We’ve been managing search ads since they were a thing
- Our top-level targeting is the secret to our success
Looking to triple your ROI?
Tell us about your Microsoft Ads goals
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Microsoft Ads Services FAQs
How do Microsoft Ads services work?
Microsoft Ads is a pay-per-click (PPC) advertising platform. We’ll create ads and bid on high-volume, low-competition keywords related to your products or services. When users search for these on Microsoft’s search engine Bing and partner sites, the ads will show.
Microsoft search ads are a great way to bring high-quality traffic to your site. Microsoft also offers display and native ads for brands looking to make a visual impression and increase awareness.
What’s the difference between Microsoft Ads and Bing Ads?
In 2019, Microsoft rebranded Bing Ads to Microsoft Advertising. This is still the platform you use to put ads on the Bing search engine, but Microsoft Advertising now encompasses a broader network, including AOL, Yahoo, and Microsoft’s partner sites.
Are Microsoft/Bing Ads effective?
Yes, Microsoft Ads (formerly Bing Ads) offers a brilliant opportunity for all kinds of organisations. It’s true Google Ads has a larger market share, but Microsoft Advertising allows you to reach people who don’t use Google, and there’s much less competition.
This can mean higher ad visibility and often lower costs-per-click (CPC). Also, there are plenty of ad formats and targeting options. Don’t underestimate Microsoft Ads!
Can I use Microsoft Ad Manager myself?
Microsoft Ads offers a fairly user-friendly interface. But to manage a successful ad campaign you’ll need a deep knowledge of the latest targeting strategies, an understanding of best practices for ad copy, and the ability to interpret your analytics. We recommend working with an experienced digital marketing agency to get the most out of your money.
Tools we use for Microsoft Ads
Get more eyes on your business
If you’re struggling to rise above the competition, we’d love to support you. Our managed Microsoft Ads service brings game-changing traffic to your site.
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