Don’t do Microsoft Ads as a tick-box exercise. We’ll create a custom strategy to mine all the pay-per-click potential the platform has to offer.
Speak to an older demographic with higher buying power, target the right users on Bing, AOL, MSN, Yahoo & all Microsoft Partner sites, break free of the competition and get more conversions for less money
First, we’ll look at how you’ve been doing ads so far.
There’s a lot we can learn from your past wins and fails! Then we’ll check out the competition and analyse your specific slice of the market.
Based on our research, we’ll form audience personas and begin targeting.
This involves researching keywords, exploring demographics and analysing user behaviour.
Ready to drive more traffic to your site?
We’ll agree on a budget and craft your ad copies and creatives. Sign off on the plan and we’ll put the campaign in motion!
We practice continuous monitoring and improvement
Our team will set up conversion tracking and monitor your campaign to ensure it’s reaching the right people at the right time. We’ll keep you in the loop with transparent reporting and continuously optimise the ads.
The team was both cohesive and incredibly capable – willing to flow with our limitations and lack of understanding, which ensured we hit our targets and goals. This relationship has been pivotal in ensuring Atlas’s future.
Gregory French
CEO @ Atlas Accessories
They were organized and focused but still very human. Getting all these elements together and up and running at the right time can be complicated, but together we pulled it off and delivered on time.
David McGranaghan
Co-founder & Director @ McMiller Games
If you’re struggling to rise above the competition, we’d love to support you. Our managed Microsoft Ads service brings game-changing traffic to your site.
Microsoft Ads is a pay-per-click (PPC) advertising platform. We’ll create ads and bid on high-volume, low-competition keywords related to your products or services. When users search for these on Microsoft’s search engine Bing and partner sites, the ads will show.
Microsoft search ads are a great way to bring high-quality traffic to your site. Microsoft also offers display and native ads for brands looking to make a visual impression and increase awareness.
In 2019, Microsoft rebranded Bing Ads to Microsoft Advertising. This is still the platform you use to put ads on the Bing search engine, but Microsoft Advertising now encompasses a broader network, including AOL, Yahoo, and Microsoft’s partner sites.
Yes, Microsoft Ads (formerly Bing Ads) offers a brilliant opportunity for all kinds of organisations. It’s true Google Ads has a larger market share, but Microsoft Advertising allows you to reach people who don’t use Google, and there’s much less competition.
This can mean higher ad visibility and often lower costs-per-click (CPC). Also, there are plenty of ad formats and targeting options. Don’t underestimate Microsoft Ads!
Microsoft Ads offers a fairly user-friendly interface. But to manage a successful ad campaign you’ll need a deep knowledge of the latest targeting strategies, an understanding of best practices for ad copy, and the ability to interpret your analytics. We recommend working with an experienced digital marketing agency to get the most out of your money.
In under 5 minutes, you’ll get a custom scorecard on where your digital marketing stands - and what to fix next.
