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Display Ads Management
Build a dedicated brand following with strategic targeting and remarketing
As one of London’s longest-running Display Ads companies, we’ve seen just how powerful this form of PPC advertising can be. If you’re looking to increase brand awareness, make a visual impact and find your target audience wherever they are, we’re here to help.
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Clients we’ve worked with
How we do Display Ads marketing differently
1. Discovery
2. Creation
3. Targeting
4. Launch
5. Optimisation
6. Report
Results our clients get
Case Study
Resi
How targeting location-specific customers led to 40% more business and empowered homeowners to choose an online architect
Results our clients get
Case Study
IV Boost UK
How we tackled the Google Medic update for a London-based clinic – and got a 189% increase in first page rankings
Results our clients get
Case Study
Artigiano
How we helped a catalogue fashion brand for over 50s launch their ecommerce presence and increase brand impressions by 131%
Results our clients get
Case Study
Lloyds Register
How we helped a professional services company generate 267 B2B leads in 2 weeks whilst keeping cost-per-acquisition at an all-time low
Results our clients get
Case Study
Lakeside Hire
How we tripled the conversion rate for a tool rental firm by integrating CRO, SEO, and PPC
Results our clients get
Case Study
Buss Murton Law
How we helped one of the UK’s longest-standing law firms recover from a bad site migration – and increased conversions by 108% in the process
Results our clients get
Case Study
Neocase
How we doubled conversions in only 6 months for a B2B SaaS HR Solution by using an integrated marketing approach
Results our clients get
Case Study
SofaSofa
How we thrashed big-brand competition and increased conversions by 85% for a family-run company using an integrated CRO, SEO, and PPC strategy
Results our clients get
Case Study
SofaSofa
How updating the basket page on one of the UK’s leading online sofa stores resulted in a 77% increase in revenue per visitor
Results our clients get
Case Study
EcoEgg
How our evidence-led approach helped this alternative eco-friendly brand increase sales by 30% in only 3 months
Results our clients get
Case Study
IRM
How a training company received a 354% ROI through our specialised PPC approach
Results our clients get
Case Study
McMiller
How creating data-backed advertising personas for a board game startup increased revenue by 151% and ROI by 400%
What our clients say
Read the latest feedback from our partners:
‘They were organized and focused but still very human. Getting all these elements together and up and running at the right time can be complicated, but together we pulled it off and delivered on time.’
– David McGranaghan, Co-founder & Director @ McMiller Games
‘Digivate has performed really well. We have a constant influx of people coming to the website through our ads, and we’re really happy with that.’
– Dr. Anthony Lam, Orthodontic Specialist @ Orthodontic Gallery
‘The team was both cohesive and incredibly capable – willing to flow with our limitations and lack of understanding, which ensured we hit our targets and goals. This relationship has been pivotal in ensuring Atlas’s future.’
– Gregory French, CEO @ Atlas Accessories
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Meet our Display Marketing Services team
‘At Digivate, we use the latest tech and data strategies to make your display ads stand out.’
‘We create innovative ads using the newest trends – and a touch of AI, when needed – to boost your results.’
– Milena Morganti, Lead PPC Specialist, 10+ years experience
Want to connect with your audience like never before?
Tell us about your Display Ads goals
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Display Ads Services FAQs
What is Display Advertising?
Display advertising is the use of visual ads on websites and apps. You can set up a range of sizes and formats. Use a platform like the Google Display Network to have your ads distributed to a range of sites where your target audience is likely to see them.
How do Google Display Ads work?
Google Display Ads will be shared within Google’s network of partner websites and apps. The platform allows you to upload a selection of visual assets, set up targeting, and bid for ad placements. As Google’s network is so large, it’s a great way of reaching the right people with the right message at the right time! It’s also one of the best options for retargeting campaigns.
What's a key benefit of Responsive Display Ads?
Responsive Display Ads automatically change size, format, and appearance to suit any ad space. This means that if you’ve uploaded suitable creatives and made educated targeting choices, the ads will go wherever your audience is, and they’ll look great every time.
Are Display Ads PPC (pay-per-click)?
Display ads can be PPC (you pay each time a user clicks on your ad) or CPM, which means cost-per-thousand impressions.
We discuss all things budget and bidding during the discovery phase.
What are the best images for Google Ads?
The best images for Google Display Ads are high-quality, emotionally engaging, and relevant to your product or service. Google recommends using images that show someone using your product or service where possible. You want to help the users imagine themselves in a future where they’re a customer of your business!
What is the average click-through rate (CTR) for Display Ads?
The average click-through rate (CTR) for Display Ads varies with different industries and depends hugely on the effectiveness of your creatives and targeting. Across all industries, though, the average CTR for Display Ads is 0.46% (Storegrowers).
Though this click-through rate is lower than the average for Google Search Ads, we think Display Ads are a brilliant way to reach your audience. With their immense reach and visual appeal, they get your brand in users’ heads and ease them into the top of the sales funnel.
Do you work with Amazon Display Ads?
Currently, we use Google and Microsoft for all our display advertising, but we always consider the best option for the individual client.
Tools we use for Display Ads
Embrace the new visual ad format
Display Ads carry the essence of the traditional visual ad. Only you can target them to the exact users you want to reach. Find out how our advanced targeting can get your brand name known.
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