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How we do PPC

  1. 01

    Discovery Putting everything on the table

    Before the campaign begins, we’ll get to know you and your business. This will involve pouring through any analytics, auditing your current campaigns, audience research, website content and assets. We will also discuss your main KPIs and commercial objectives to ensure your new paid media strategy can get a running head start.

  2. 02

    Pre-Campaign Research Preparation is key

    We’d never suggest putting all your chips in one basket. Through careful research and analysis, we will advise you on which channels are most effective for your business objectives and KPIs, as well as the ad spend to achieve them. We assess your online competition, and advise on budgets to make sure you’re not left in the lurch. Every single valuable insight we gain during this stage goes towards shaping your new and improved paid media strategy.

    (We can even audit your paid media accounts if you already have campaigns running)

  3. 03

    Target Audience & Keyword Research Let’s find out what your audience is looking for

    The next – and most crucial – step is identifying your target audience and their internet habits. We do this to ensure that your ads provide exactly what your target audience needs, not what we think they want.

  4. 04

    Campaign Structure & Ad Creation Where the magic happens

    Once we’ve identified the right platforms, defined your target audiences and agreed on a monthly budget, we can begin to create results-driven paid media campaigns.

    Through carefully crafted copy and specially made visuals, we can create ads that speak directly to your audience – and have incredible ROI.

  5. 05

    Data Tracking & Ongoing Optimisation Track and improve your conversions

    As part of our paid media management service, we’ll set up conversion tracking so that you can monitor your return on investment. Tracking conversions correctly is essential to measuring your results, and also helps us focus on what’s working, and what’s not.

    This isn’t the part where we sit back and celebrate. Next, we go through the iteration and optimisation process that allows us to improve your campaigns at speed, and create even more hyper-targeted ads that drive more users to content that speaks to their needs.

People are talking about us ...

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The team was both cohesive and incredibly capable – willing to flow with our limitations and lack of understanding, which ensured we hit our targets and goals. This relationship has been pivotal in ensuring Atlas’s future.

Gregory

Gregory French

CEO @ Atlas Accessories

They were organized and focused but still very human. Getting all these elements together and up and running at the right time can be complicated, but together we pulled it off and delivered on time.

David McGranaghan

David McGranaghan

Co-founder & Director @ McMiller Games

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