A digital marketing audit is your lightbulb moment. Find out where you’re going wrong and receive the keys to peak performance.
61% of businesses see a 20% increase in website traffic after implementing recommendations from an audit (Search Engine Journal). We’ll analyse your digital strategy and provide solid answers.
Find out how your website can appeal to the right users and lead them to conversion, discover the shortfalls of your PPC, SEO and Content Marketing strategies and rank higher on Google, increase your following and do more business!
The top-level business audit
First, we’ll analyse your value proposition, internal and external reviews, online reputation and market position. We’ll provide clear feedback on your digital presence and performance and mark out areas that call for a deeper dive!
The analytics review
Data is key to the performance of every business, but many don’t have tracking set up correctly. We’ll ensure your tracking is in order, pull key insights, and develop a new analytics strategy.
The website audit
60% of consumers say they abandon purchases due to poor user experience on websites (StoryBlok). Our production team will audit your website, looking at UI, UX, and how well the site is prompting users to take action.
The SEO audit
In this phase, we meticulously examine your website’s architecture, keyword usage, backlink profile and overall content optimisation. A comprehensive SEO audit helps you boost your website’s visibility in search engine results, promising you heaps more organic traffic.
Social media, email and content marketing audits
Let us assess your brand’s presence across the organic channels you use: social media, blog, email and more. We’ll look at what content is performing well, which demographics you’re reaching and which channels are boosting your brand awareness. Then we’ll tell you how to get strikingly better results without wasting time.
The paid advertising audit
We’ll assess your PPC (pay-per-click) strategy, looking at targeting, ad copy and creatives, bidding strategies and budget allocation. Our experts will identify areas for optimisation, reduce ad spend wastage, and help you improve your click-through rates across platforms.
The CRO audit
In this audit, we evaluate your website’s usability, call-to-action effectiveness, landing page design, and checkout process. By identifying pain points and barriers to conversion, we can help you turn twice as many prospects into customers.
A clear strategy
After we’ve delivered the audit, we’ll discuss your next steps. Our experts offer a clear path to improved profit, whether you want Digivate or your own team to implement the strategy.
The team was both cohesive and incredibly capable – willing to flow with our limitations and lack of understanding, which ensured we hit our targets and goals. This relationship has been pivotal in ensuring Atlas’s future.
Gregory French
CEO @ Atlas Accessories
They were organized and focused but still very human. Getting all these elements together and up and running at the right time can be complicated, but together we pulled it off and delivered on time.
David McGranaghan
Co-founder & Director @ McMiller Games
✔️ Companies that conduct regular audits achieve a 15-20% higher ROI on their marketing efforts. (The Marketing Donut)
✔️ A digital marketing audit brings up quick wins that can make a huge difference to your performance.
✔️ Audits tell you where to put your time and money so no marketing effort is wasted.
✔️ We utilise expertise from all our production and digital marketing teams to ensure we leave no stone unturned.
✔️ Our Digital Marketing audit for EcoEgg resulted in 30% more sales in the first 3 months.
✔️ We communicate all our findings in plain English so you know exactly what to do – and which parts your internal team can take on.
Our audits combine data dives, competitor analysis and technical testing. They give you an all-encompassing picture of where you’re losing customers and how you can win these users back.
A digital marketing audit is an assessment of your online marketing – all of it. We’ll evaluate your website, SEO strategy, social media presence, email marketing campaigns, paid advertising efforts, content marketing initiatives, and conversion optimisation tactics.
The audit will identify strengths and weaknesses in your digital marketing strategy as well as opportunities and threats in your industry. The aim is to provide actionable insights so you can get a higher return on investment (ROI).
You receive a detailed analysis of your current digital marketing strategy, along with recommendations for optimisation and improvement. We’ll help you refine your strategy, put your money and time where it will do the most work, and ultimately get more business.
The cost depends on the scope of the audit. Let us know your needs and objectives and we’ll provide a fixed quote.
After the audit, we’ll discuss next steps. This can involve the team at Digivate implementing changes or beginning ongoing work. Alternatively, you might have the capacity within your own team to respond to the insights.
Yes, you can opt for a specialist audit focused on a specific area of digital marketing, such as SEO, social media, email marketing, paid advertising, content marketing, or conversion rate optimisation (CRO).
In under 5 minutes, you’ll get a custom scorecard on where your digital marketing stands - and what to fix next.
