Digital Marketing Audits
A digital marketing audit is your lightbulb moment. Find out where you’re going wrong and receive the keys to peak performance.
61% of businesses see a 20% increase in website traffic after implementing recommendations from an audit (Search Engine Journal). We’ll analyse your digital strategy and provide solid answers.
Find out how your website can appeal to the right users and lead them to conversion, discover the shortfalls of your PPC, SEO and Content Marketing strategies and rank higher on Google, increase your following and do more business!
Clients we’ve worked with
How we do Digital Marketing Audits differently
1. Kick-off
The top-level business audit
First, we’ll analyse your value proposition, internal and external reviews, online reputation and market position. We’ll provide clear feedback on your digital presence and performance and mark out areas that call for a deeper dive!
2. Data Dive
The analytics review
Data is key to the performance of every business, but many don’t have tracking set up correctly. We’ll ensure your tracking is in order, pull key insights, and develop a new analytics strategy.
3. UX Check
The website audit
60% of consumers say they abandon purchases due to poor user experience on websites (StoryBlok). Our production team will audit your website, looking at UI, UX, and how well the site is prompting users to take action.
4. Search Analysis
The SEO audit
In this phase, we meticulously examine your website’s architecture, keyword usage, backlink profile and overall content optimisation. A comprehensive SEO audit helps you boost your website’s visibility in search engine results, promising you heaps more organic traffic.
5. Check Your Channels
Social media, email and content marketing audits
Let us assess your brand’s presence across the organic channels you use: social media, blog, email and more. We’ll look at what content is performing well, which demographics you’re reaching and which channels are boosting your brand awareness. Then we’ll tell you how to get strikingly better results without wasting time.
6. ROI Probe
The paid advertising audit
We’ll assess your PPC (pay-per-click) strategy, looking at targeting, ad copy and creatives, bidding strategies and budget allocation. Our experts will identify areas for optimisation, reduce ad spend wastage, and help you improve your click-through rates across platforms.
7. Conversion Scan
The CRO audit
In this audit, we evaluate your website’s usability, call-to-action effectiveness, landing page design, and checkout process. By identifying pain points and barriers to conversion, we can help you turn twice as many prospects into customers.
8. Next Steps
A clear strategy
After we’ve delivered the audit, we’ll discuss your next steps. Our experts offer a clear path to improved profit, whether you want Digivate or your own team to implement the strategy.
What our clients say
Read the latest feedback from our partners:
‘They were responsive, proactive, and kept us informed every step of the way. It’s clear that they genuinely care about their clients and are dedicated to delivering results.’
– Dr. Anthony Lam, Orthodontic Specialist @ Orthodontic Gallery
‘We felt like everyone from Digivate would be people we’d happily have on our own team, so it was a strong match in terms of work ethics.’
– David McGranaghan, Co-founder & Director @ McMiller Games
‘The team was both cohesive and incredibly capable – willing to flow with our limitations and lack of understanding, which ensured we hit our targets and goals. This relationship has been pivotal in ensuring Atlas’s future.’
– Gregory French, CEO @ Atlas Accessories
Meet our Digital Marketing Specialists
‘Identifying where a business has been going wrong – and providing the solution – is thrilling.’
‘Digital marketing audits allow us to understand a client intricately, analyse their performance and ensure that every marketing effort is purposeful.’
– Samantha Hops, SEO Specialist, 3+ years experience
‘It’s so rewarding when you see your hard work translate into successful businesses.’
‘The data side is most interesting to me, both because I love to problem-solve and because it’s where you see the incredible results!’
– Klaudia Mrozek, Project Manager
Why get a digital marketing audit?
✔️ Companies that conduct regular audits achieve a 15-20% higher ROI on their marketing efforts. (The Marketing Donut)
✔️ A digital marketing audit brings up quick wins that can make a huge difference to your performance.
✔️ Audits tell you where to put your time and money so no marketing effort is wasted.
Why choose Digivate?
✔️ We utilise expertise from all our production and digital marketing teams to ensure we leave no stone unturned.
✔️ Our Digital Marketing audit for EcoEgg resulted in 30% more sales in the first 3 months.
✔️ We communicate all our findings in plain English so you know exactly what to do – and which parts your internal team can take on.
Unlock the door to success with insights from a full-stack digital marketing agency
Our audits combine data dives, competitor analysis and technical testing. They give you an all-encompassing picture of where you’re losing customers and how you can win these users back.
Digital Marketing Audit FAQs
Digital marketing auditing tools we use
What’s holding your growth back?
In under 5 minutes, you’ll get a custom scorecard on where your digital marketing stands - and what to fix next.
