Companies that implement User Behaviour Research outperform their competitors by 85%! Partner with us to receive insights that change the game.
We all use data to improve our work and go where the money is. Digivate’s User Behaviour Research services go beyond this.
First, we analyse your user persona (or create one for you!)
We’ll find out who your primary user is and delve into their goals, challenges and behaviours. This can involve user persona profiles or user journey mapping.
Our experts use a wide range of user research methods to draw a complete picture of your target users.
We use quantitative data (facts + numbers) and qualitative data (emotions + ideas). Our user behaviour experts will use Google Analytics to explore what typical journeys through your site look like. They’ll do heat-mapping and competitor analysis. And they’ll gain insights from real users with surveys, card sorting, and usability testing.
Time to analyse the collected data to identify patterns, issues, and opportunities.
Once we’ve gathered your data our experts will use it to find opportunities to seize and weaknesses to improve on your website.
We’ll send you a list of insights.
We split our findings into two categories: quick fixes and ideas we want to A/B test. Factoring in ease of implementation and potential returns, we will put your recommended actions into a cost-effective order of priority.
We’ll check how our ideas work on real users.
After implementing the quick fixes, we’ll A/B test the other items and analyse the results. We’re confident in our theories for how you can improve your website, but it’s always a good idea to test different options. Only the top-performing optimisations win!
Finally, we implement the changes and watch the conversions roll in.
You’ll be surprised by the impact some subtle updates can have! That’s not the end, though. At Digivate, we’re passionate about continuous change and improvement. We’ll monitor and analyse your user data on the regular to keep getting better.
The team was both cohesive and incredibly capable – willing to flow with our limitations and lack of understanding, which ensured we hit our targets and goals. This relationship has been pivotal in ensuring Atlas’s future.
Gregory French
CEO @ Atlas Accessories
They were organized and focused but still very human. Getting all these elements together and up and running at the right time can be complicated, but together we pulled it off and delivered on time.
David McGranaghan
Co-founder & Director @ McMiller Games
Digivate has been leading the way in digital marketing since 1998. That’s over two decades of getting to know users, tracking behaviour, and optimising the heck out of conversion rates.
Users change. The way they explore your site today will be different to six months ago, and that’s only going to increase with the rise of AI.
That’s why it’s so important to delve into the data, survey shoppers aligned with your user persona, and observe online behaviour. You need to adapt to them. Not the other way around.
Forrester Research found that every $1 invested in User Experience (UX) Research returns an average of $100. It’s about listening to your users and creating an experience they want to engage in. When the site is designed around them, why wouldn’t they convert?
User Behaviour Research is a way of understanding how people interact with websites, apps, and online platforms. We analyse user actions, preferences and feedback to optimise digital experiences and get your customers down the sales funnel!
By flagging usability issues, content preferences, and navigation challenges – and making informed changes – you’ll get people wanting to spend more time on your site. They’ll stick around longer, navigate to the right places and be far more likely to convert when they get there.
It depends on the complexity of your website and the specific research methods we choose to use. Our team will look into what you need and get you a detailed timeline during the discovery phase.
Nope, User Behaviour Research is valuable for businesses of all sizes. Whether you’re a startup or an established enterprise, understanding your target audience’s behaviour is how you provide exceptional online experiences and achieve your targets.
We’ll agree with you beforehand whether our developers and UX Designers will be responsible for the implementation. Our CRO specialist will be happy to work alongside your internal team if that’s your preference! Either way, we’ll ensure users interact with your site in a more meaningful and profitable way.
In under 5 minutes, you’ll get a custom scorecard on where your digital marketing stands - and what to fix next.
