User Behaviour Research
Companies that implement User Behaviour Research outperform their competitors by 85%! Partner with us to receive insights that change the game.
We all use data to improve our work and go where the money is. Digivate’s User Behaviour Research services go beyond this.
Clients we’ve worked with
How we do User Behaviour Research differently
1. Discovery
First, we analyse your user persona (or create one for you!)
We’ll find out who your primary user is and delve into their goals, challenges and behaviours. This can involve user persona profiles or user journey mapping.
2. Data Collection
Our experts use a wide range of user research methods to draw a complete picture of your target users.
We use quantitative data (facts + numbers) and qualitative data (emotions + ideas). Our user behaviour experts will use Google Analytics to explore what typical journeys through your site look like. They’ll do heat-mapping and competitor analysis. And they’ll gain insights from real users with surveys, card sorting, and usability testing.
3. Analysis
Time to analyse the collected data to identify patterns, issues, and opportunities.
Once we’ve gathered your data our experts will use it to find opportunities to seize and weaknesses to improve on your website.
4. Report
We’ll send you a list of insights.
We split our findings into two categories: quick fixes and ideas we want to A/B test. Factoring in ease of implementation and potential returns, we will put your recommended actions into a cost-effective order of priority.
5. A/B Testing
We’ll check how our ideas work on real users.
After implementing the quick fixes, we’ll A/B test the other items and analyse the results. We’re confident in our theories for how you can improve your website, but it’s always a good idea to test different options. Only the top-performing optimisations win!
6. Implementation
Finally, we implement the changes and watch the conversions roll in.
You’ll be surprised by the impact some subtle updates can have! That’s not the end, though. At Digivate, we’re passionate about continuous change and improvement. We’ll monitor and analyse your user data on the regular to keep getting better.
What our clients say
Read the latest feedback from our partners:
‘They were responsive, proactive, and kept us informed every step of the way. It’s clear that they genuinely care about their clients and are dedicated to delivering results.’
– Dr. Anthony Lam, Orthodontic Specialist @ Orthodontic Gallery
‘They were organized and focused but still very human. Getting all these elements together and up and running at the right time can be complicated, but together we pulled it off and delivered on time.’
– David McGranaghan, Co-founder & Director @ McMiller Games
‘The team was both cohesive and incredibly capable – willing to flow with our limitations and lack of understanding, which ensured we hit our targets and goals. This relationship has been pivotal in ensuring Atlas’s future.’
– Gregory French, CEO @ Atlas Accessories
Our CRO Specialist, Tudor Cioaba, can’t wait to get to know your users
“Often, stakeholders make a website for themselves. But users are not stakeholders.”
“User research helps us understand their experience of your site and identify blocks to conversion.”
– Tudor Cioaba, Lead CRO and User Behaviour Specialist, 5+ years experience
Leveraging a unique fusion of skills in Conversion Rate Optimisation (CRO) and an academic foundation in psychology and neuroscience, Tudor champions the growth and success of businesses through understanding and acting upon user behaviour. Tudor is a CXL-certified Optimiser, Digital Analyst and Digital Psychology Specialist.
We’ve been doing this since before Google existed
Digivate has been leading the way in digital marketing since 1998. That’s over two decades of getting to know users, tracking behaviour, and optimising the heck out of conversion rates.
Users change. The way they explore your site today will be different to six months ago, and that’s only going to increase with the rise of AI.
That’s why it’s so important to delve into the data, survey shoppers aligned with your user persona, and observe online behaviour. You need to adapt to them. Not the other way around.
Get the results you’ve been dreaming of
Forrester Research found that every $1 invested in User Experience (UX) Research returns an average of $100. It’s about listening to your users and creating an experience they want to engage in. When the site is designed around them, why wouldn’t they convert?
User Behaviour Research FAQs
User Behaviour Research tools we use
What’s holding your growth back?
In under 5 minutes, you’ll get a custom scorecard on where your digital marketing stands - and what to fix next.
