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With businesses increasingly shifting to digital, a solid online presence has never been more crucial. A website or social media profile alone isn’t enough to cut through the digital noise. That’s where digital marketing comes in. Many companies turn to digital marketing agencies to handle their online presence, whether due to a lack of in-house expertise or to tap into the specialised skills of professionals who can drive results.
If you’re thinking about outsourcing your digital marketing, you’ve probably encountered numerous service options, often in the form of digital marketing packages. From SEO and content marketing to PPC and social media management, there’s a lot to choose from. This guide will help you understand the different services, how much they cost, and how to choose the right digital marketing package for your business.
What’s Included in a Digital Marketing Package?
A digital marketing package is a bundle of services that agencies offer to help businesses improve their online presence, get more customers, drive sales, and hit specific marketing goals.
A digital marketing package typically includes a mix of services suited to your business needs. Some of the core services that agencies offer include:
- SEO (search engine optimisation): A set of strategies designed to boost your website’s visibility in search results, which can drive organic traffic to your site. This includes on-page SEO, technical SEO, off-page SEO, and local SEO.
- PPC (pay-per-click) advertising: A way to get immediate traffic to your site by paying for each click on ads across platforms like Google or Facebook. PPC requires ongoing management and optimisation to get the best results.
- Social media marketing: These packages help build your presence across platforms like Instagram, LinkedIn, Facebook, X (Twitter), and TikTok. Services can include content creation, paid ads, and community management.
- Content marketing: Involves creating valuable, relevant content like blog posts, ebooks, and videos that engage your target audience and build trust.
- Influencer marketing: Working with influencers who promote your business to their followers. This is especially useful for raising brand awareness in an era where people are less likely to trust a brand and more likely to trust someone external.
- Email marketing: Campaigns designed to engage (and reengage) customers and prospects through newsletters, offers, and automated emails.
- General digital marketing packages: Some agencies (like ours) offer a hybrid package that combines several services, such as SEO, PPC, social media, and content marketing.
7 Different Types of Digital Marketing Packages
1. All-Inclusive Digital Marketing Packages
When you think of an all-inclusive digital marketing package, think of having an entire marketing team on hand, just an external one. In this case, the agency you hire becomes your digital arm.
These packages combine several key marketing services into one cohesive plan to help drive digital growth across multiple channels. These packages are ideal for businesses looking to manage all their digital marketing needs in one place, saving both time and effort.
A well-rounded general package typically includes a mix of:
- SEO
- PPC
- Social media marketing
- Content marketing
- Email marketing
However, a more comprehensive digital marketing package (like ours!) can also go beyond these common services. Depending on your business’s needs, we bundle in additional services like:
- Web development and design: If your website is outdated or not optimised for conversions, web development services might be included in the package. We may redesign your site to be more user-friendly, mobile-responsive, and aligned with the latest trends. They can also ensure the site is optimised for SEO, speed, and usability.
- Web hosting: We offer hosting services or collaborate with hosting providers to ensure your website runs smoothly with minimal downtime. This can be especially important for high-traffic sites, where uptime and speed are crucial to user experience and SEO.
- Customer relationship management (CRM): We have our own CRM system that can streamline your marketing efforts by putting all your customer data in one place, automating tasks, and improving communication. Our CRM tracks leads, manages customer interactions, and helps you optimise your marketing campaigns by understanding customer behaviour and needs.
- Analytics and reporting: We can help you to measure the success of all the marketing efforts. Agencies track key performance indicators (KPIs) like traffic, conversions, click-through rates, and more, and present actionable insights to help optimize your strategy.
- Conversion rate optimisation (CRO): Improving the conversion rate of your website or landing pages is crucial – what’s the point of increasing your organic traffic if that traffic doesn’t turn into leads for you? Our CRO includes tactics such as A/B testing, optimising call-to-action buttons, and streamlining user journeys.
Why Opt for a General Digital Marketing Package?
For businesses looking to grow and maintain their online presence, general digital marketing packages offer convenience, cost-effectiveness, and a strategy that makes sense from all angles. Instead of piecing together individual services from multiple agencies and not having a single person with an omnipresent view of your marketing, you get a comprehensive package that integrates all the essential elements of online marketing.
With this kind of package, you’ll receive a plan that covers everything from SEO to web hosting, ensuring that no aspect of your digital marketing is overlooked. Choosing a package like this that includes web development, hosting, and CRM integration ensures that your marketing efforts are supported and that they can grow as your business grows.
2. SEO Packages
I may be a little bit biased here, being an SEO Specialist myself, but SEO is essential. If you want to drive organic traffic sustainably then this is what you need to do.
A comprehensive SEO package often includes:
- SEO audits: A detailed review of your website’s current SEO health, with recommendations for improvement.
- Keyword research: Identifying keywords that your audience is searching for, and that align with your business goals.
- On-page SEO: Optimising individual pages to improve rankings, such as updating meta tags, headers, and content.
- Technical SEO: Improving site speed, mobile responsiveness, and site architecture.
- Off-page SEO: Acquiring high-quality backlinks via link building and digital PR to boost your site’s authority. For those who don’t know, authority is a measure of strength and credibility in the eyes of search engines.
- Local SEO: Optimising your business for local search results, including Google Maps and your Google Business Profile.
- Ecommerce SEO: Strengthening your online store for better product visibility and conversions.
3. Social Media Marketing Packages
Social media marketing helps grow your presence on platforms like Facebook, Instagram, and TikTok. It’s particularly important nowadays with these platforms having billions of users.
A typical social media marketing package may include:
- Strategy development: Aligning social media efforts with your business goals, whether that’s building brand awareness or increasing sales.
- Content creation: Producing engaging posts, stories, and videos tailored to your audience.
- Community management: Engaging with followers and managing online reputation.
- Paid advertising: Running targeted ad campaigns to increase visibility and drive conversions.
- Competitor analysis: Understanding what’s working for your competitors and adapting strategies accordingly.
4. PPC Marketing Packages
PPC is an online advertising model where advertisers pay a fee each time their ad is clicked. It’s a way to buy visits to your website, rather than trying to earn those visits organically (like through SEO).
PPC is a crucial part of any strategy looking for targeted results. However, PPC campaigns aren’t cheap and often the media spend is charged in addition to your package fee.
A PPC package typically includes:
- Campaign strategy: Tailoring your PPC approach to meet specific business goals like driving traffic or generating leads.
- Keyword Research: Finding the right search terms that will attract high-quality traffic.
- Ad Creation: Crafting compelling ads to drive clicks.
- A/B Testing: Testing different ad variations to see what performs best.
- Campaign Management: Managing bids, budgets, and targeting for optimal results.
- Reporting: Regular updates on campaign performance, including ROI.
5. Content Marketing Packages
Content is key to any long-term digital marketing strategy. And, we aren’t talking mass-produced content written by AIs, we are talking human-focussed content that adds real value to the person reading it. Investing in quality content marketing is essential, so be wary of agencies that offer content at rock-bottom prices.
A content marketing package typically includes:
- Content strategy: A roadmap for creating and publishing valuable content.
- Blog posts: Writing relevant, engaging articles to attract and retain customers.
- Lead magnets: Creating resources like ebooks, webinars, and guides to capture leads.
- Visual content: Designing infographics, videos, and graphics to complement written content.
- Copywriting: Writing compelling landing page copy that converts visitors into customers.
6. Influencer Marketing Packages
Influencer marketing can help your business tap into established audiences that may not be aware of your product or service (yet). While some influencers can be a dream to work with, others can be fickle so it’s better if you leave it up to someone with experience.
An agency will be responsible for influencer management which frees up your time and they can almost always negotiate a better, airtight, deal for you.
A typical package includes:
- Influencer identification: Finding influencers who match your brand values and target market.
- Campaign strategy: Creating a plan for how influencers will promote your brand.
- Execution: Managing the entire campaign from outreach to content creation.
- Reporting: Tracking performance to see how well the campaign is working.
7. Email Marketing Packages
Email marketing may seem outdated in the world of social media but it remains a powerful tool for nurturing customer relationships and keeping your brand at the forefront of people’s minds – especially if you’re an ecommerce store.
A typical email marketing package includes:
- Strategy development: Creating a plan tailored to your customer journey and business goals.
- Email automation: Setting up automated emails like cart abandonment and welcome emails.
- Design and templates: Crafting visually appealing templates for newsletters and promotions.
- Reporting: Analysing open rates, click-through rates, and conversion rates.
How Much Do Digital Marketing Packages Cost?
Costs can vary greatly depending on the services you need. Most agencies will tailor their packages and pricing (to an extent) to meet your needs.
From our side, we recommend an all-inclusive package at a minimum of £3,000 per month as that will allow us to dedicate the resources to your website that we know it needs. But everything is up for debate. Does that sound expensive? Remember that with us you’ll be getting your own SEO specialist, web development team, content writer, PPC manager, and more. Just think about how much it would cost you if you had to hire all those individuals yourself.
While it’s tempting to choose the cheapest option, remember that quality matters. A low-cost agency might not deliver the results you’re hoping for.
How to Choose the Right Digital Marketing Package for Your Business
To choose the right package, focus on three key areas: your marketing goals, your budget, and the agency’s reputation.
- Define your marketing goals: Clearly identify what you want to achieve—whether that’s more website traffic, better brand awareness, or higher conversions.
- Establish your marketing budget: Know how much you’re willing to invest in digital marketing and understand that higher-quality services may cost more upfront but deliver better long-term results.
- Research agency reputation: Look for agencies with a proven track record and a strong reputation in your industry. Check testimonials, case studies, and online reviews.
Another aspect that is often overlooked when choosing an agency is if you actually get along with the agency team members. This may seem obsolete but having a good relationship with the agency doing your work will result in a much happier experience for everyone involved.
Conclusion
Choosing the right digital marketing package can be overwhelming, but it’s crucial for your business’s success. Without the right package, you risk wasting time and money on services that don’t align with your goals, budget, or business needs.
By focusing on your objectives, budget, and the agency’s reputation, you can find a package that fits your needs—whether you’re seeking a full-service approach or specific services like SEO or PPC. Partnering with the right agency will help scale your business effectively in today’s competitive digital landscape.
Looking for a digital marketing agency to handle everything for you or even just one specific service? Contact us today and let us help you reach your targets.
Article by
Samantha Hops
